The Woods, They Are Deep...and We're Nowhere Near the Edge - Tire Review Magazine

The Woods, They Are Deep…and We’re Nowhere Near the Edge

Everyone by now understands that getting out from under this painful recession is going to take a lot more than a few Wall Street rallies and happy talk from D.C. To put this all behind us and move forward, we need two things: confidence and jobs.

And right now we have neither, and the prospects for meaningful job growth grows dimmer and dimmer.

The Conference Board reported Tuesday that consumer confidence “fell sharply” in February thanks to concerns over job prospects. “Just a month after touching a 16-month high, the board’s Consumer Confidence index sank 11 points to 46.0 from an upwardly revised 56.5 in January,” reported CBS MarketWatch. “It’s the lowest reading since April 2009. Economists surveyed by MarketWatch were looking for a slight drop to 55.5 points from the previously reported January level of 55.9.”

If those economists were surprised, they ain’t seen nothing yet.

Earlier this month, the government reported that the number of jobs lost to the recession was actually more like 8 million, not the 6-7 million previously thought. With analysts hoping the economy will add 1 to 2 million jobs this year, they are now projecting it will be AT LEAST three to four more years before the job market returns to pre-recession levels.

Washington says the unemployment level is at 10.1%, and projects that by the end of 2010 it will fall to 9.8%. That’s the “official” tally, based on unemployment claims.

Real world unemployment – counting high school and college grads unable to land that first job (not fully counted by Washington), those who have given up finding a new job, those needing to return to the workforce due to financial issues and those whose unemployment benefits have expired – is closer to 21%.

There are a ton of people out of work, and lingering fears over job prospects is holding down consumer spending, which is holding down production, which is holding down sales and marketing, which is holding down the kind of corporate investment that would create new jobs.

No one is looking for a return to conspicuous consumption. We’d just like to see some consistent consumption.

Of course, confidence is more than just buying and manufacturing and jobs. With the exception of this recession (which has strict and obvious math behind it) and the post 9/11 recession, our other recent downturns were not financial so much as they were crisis in confidence. We talked ourselves into some of those downturns. And we talked ourselves back out again.

It will take some serious jawing to get out of this one anytime soon, but a little extra effort on the confidence scale wouldn’t hurt.

Look, the worst of it is past. That we do know. What we need to do now is stop dwelling on damage and start moving to the future. We’ll all get there, sooner or later.

You May Also Like

How to know whether to resurface or replace brake rotors

The rise of front-wheel-drive vehicles in the mid-1970s led to the emergence of hubless or “hat” style rotors.

TR-Continental-brakerotors

Remember the island of misfit toys from 1964’s Rudolph the Red-Nosed Reindeer? All those sad toys were thrown away for being not good enough or broken, when in reality all they needed was a little love. Well, just imagine this concept but for brake rotors. Constantly, brake rotors are thrown away to scrap piles. What some technicians may think needs replacement may just need to be resurfaced. Let’s talk about what technicians should look out for before sending brake rotors to the island of misfit parts. 

Hercules Tire reveals spring rebate on five tire lines

From now until May 15, customers who purchase four qualifying Hercules Tires may be eligible to receive up to a $70 rebate.

hercules-spring-us-rebate
Michelin leadership talks EVs, sustainability and airless tires

Executives discuss the future of sustainable tire manufacturing, the relationship between EVs and tire waste and what’s next for airless tire technology.

Michelin-Q&A-1400
Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

Kenda-Tire-Sir-CC-High-Fives-1400
Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report

Other Posts

Yokohama Rubber’s Advan Sport V107 tires to be used as OE on new Mercedes

The Mercedes-AMG CLE 53 4Matic+ Coupé is being fitted with 265/40ZR19 (102Y) front tires and 295/35ZR19 (104Y) rear tires.

Advan-Sport-V107-Yokohama
MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.

WT-YT-matraXtire-1400
MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.

WT-YT-matraXtire-1400
EV tire satisfaction gap widens as wear rates increase, J.D. Power study finds

The J.D. Power study shows that EV owners have similar expectations of tire wear as owners of gas-powered vehicles do.