The Tire Industry Association on Its Upcoming 100th Anniversary, SEMA and the Future

The Tire Industry Association on Its Upcoming 100th Anniversary, SEMA and the Future

Tire Industry Association staff explain the organization's history, its involvement in SEMA, its training sessions and what the future holds with its 100th anniversary in sight in 2020.

The Tire Industry Association (TIA) will be celebrating its 100th anniversary in 2020. Roy Littlefield, CEO of TIA, and Kevin Rohlwing, senior vice president of training, explain the organization’s history, its involvement in SEMA, its training sessions and what the future holds.

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