Tech Updates Branding, Makes Packaging Improvements - Tire Review Magazine

Tech Updates Branding, Makes Packaging Improvements

Tech, a wholly-owned company of Technical Rubber Company (TRC), is celebrating 80 years in business this year and is unveiling a new look for its vehicle graphics, catalog and product packaging.

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Tech, a wholly-owned company of Technical Rubber Company (TRC), is celebrating 80 years in business this year and is unveiling a new look for its vehicle graphics, catalog and product packaging.

New packaging has been created for Tech’s Tire & Wheel service product lines. Tech has also upgraded the containers used for its repair chemicals. The new plastic containers feature wider brushes and a “flip-top” lid.

In addition to providing benefits such as rust and dent resistance, the new plastic containers also performed better ergonomically during end-user testing with tire technicians, the company says. The new plastic containers are made from recycled materials and can be recycled and reused.

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