Tire Centers, a wholly-owned subsidiary of Michelin North America, has appointed Don Byrd as its new chief operating officer and president.
“I am excited to join TCi to work with such a dynamic organization,” said Byrd. “My initial objective will be to take a talented group of people to the next level and to make TCi a stronger partner to our valued customers.”
Previously, Byrd had served as the vice president of marketing for Michelin’s passenger and light truck tires division.
In addition to Byrd, TCi appointed Vito Silva its new senior vice president of the commercial tire division. Silva previously worked as a director of commercial business for Michelin’s truck tires division.