TBC Brands has added Jim Crandall to the company’s commercial truck tire team. In his new role, Crandall will oversee the southeast region as regional sales manager.

“Jim is a valuable addition to the organization as his experience on both the manufacturer and dealer side of the business is extensive. His 20 years of working with fleets from a dealer perspective will contribute widely to servicing our TBC Brands customers and prospects,” said Aaron C. Murphy, vice president of commercial truck tire sales. “Jim’s primary responsibility is managing and growing sales of Sumitomo, Sailun and other TBR products in the Southeast Region of the U.S.”

Crandall has been in the industry for 27 years and started his career at the Dunlop Tire and Rubber Co., eventually managing all the sales for the Remington brand.  Prior to joining TBC, he worked for MFR Best One Fleet Service and Brahler’s Tire in St. Louis for more than 20 years in various sales and management roles positions.

Crandall will be based in St. Louis, Mo.