Taiwan-based Federal Tire Corp. has signed a three-year sponsorship deal with Manchester United Soccer Club to be the club’s tire sponsor in the Russian and Taiwanese markets.
The tiremaker is the first Taiwanese company to sign a sponsorship contract with the Premier League club.
Federal will collaborate with the football club in launching various promotional activities in Russia and Taiwan in the coming years, it said.
Apollo Tyre recently signed an agreement with Manchester United to be the soccer club’s U.K. and Indian sponsor.