YTC Archives - Tire Review Magazine
YTC Upping Prices 7%

Effective April 1, Yokohama Tire Corp. will increase prices by up to 7% on all of its tires sold in the U.S., including consumer, commercial and off-the-road.

Yokohama Donates Bicycles to Orange County Boys & Girls Club 

During its recent national sales meeting in Newport Beach, Calif., Yokohama Tire Corp. surprised its attendees by donating bicycles to Orange County’s Boys & Girls Club that were assembled by Yokohama’s executives, sales teams and corporate employees. Yokohama had 12 teams assemble the 20-inch Huffy bikes during a team-building exercise at the end of the

Yokohama Names Jeff Barna COO

Yokohama Tire Corp. hires Jeff Barna as chief operating officer, effective Jan. 13.

Yokohama, LPGA to Host Charity Golf Tournament

Yokohama Tire Corp. and the Ladies Professional Golf Association (LPGA) have teamed up with KaBOOM!, a national nonprofit that is dedicated to improving the lives of children, to hold a golf tournament to benefit children. The 2016 Yokohama/ LPGA Charity Open Benefitting KaBOOM! will take place on May 2 at the Robert Trent Jones (RTJ) Capitol

Yokohama Participates in Easter Jeep Safari Week’s 50th Anniversary

During the 50th anniversary of Easter Jeep Safari Week in Moab, Utah, Yokohama Tire Corp. is sponsoring a day at Canyon Point Trail. The 70-mile-long day at Canyon Point Trail takes place on March 21 and offers views of the Colorado River, Moab Rim and rock formations like the Puppet Show and the Lodges. The

YTC Sponsors Pebble Beach Concours d’Elegance

Yokohama Tire Corp. is the Official Sponsor of the Pebble Beach Concours d’Elegance for the 11th consecutive year. “It’s 11 years and counting with the Pebble Beach Concours,” said Alan Holtschneider, Yokohama director of marketing. “Our ongoing partnership with the premier car event in the world has been nothing short of amazing. We’ve used the

Yokohama Adds Tire to Geolandar Line

Yokohama Tire Corp. has rolled out a new all-season crossover tire, the Geolandar G055. The Geolandar G055 features transition grooves with notch sipes that create superior traction in wet and wintry conditions, while maintaining tread block rigidity for improved handling, Yokohama said. Additional circumferential zigzag grooves help channel water away from the tread and an