Yokohama Announces Organizational Changes
Takaharu Fushimi, CEO for Yokohama Corp. of North America, announced several organizational changes within Yokohama Tire Corp., which took effect Feb. 1. Fushimi announced that Rick Phillips has been promoted from the position of senior director, commercial and OTR sales, to vice president of sales, consumer, commercial and OTR. “Rick has significantly grown our commercial
Yokohama Begins OE Tire Production In Russia
Production of OE tires for passenger cars has begun at Yokohama Rubber Co.’s Russian tire facility LLC Yokohama R.P.Z. Yokohama said that it launched OE production in response to a direct request from Nissan Russia. The automobile maker reported that it is curtailing its use of tires produced in other countries. Currently, Yokohama’s facility is
Yokohama Announces Layoffs at Virginia Tire Facility
Yokohama Tire Corp.’s manufacturing facility in Salem, Va., has announced “indefinite layoffs” of 31 hourly employees represented by United Steelworkers (USW) Local 1023. According to the tiremaker, the positions make up less than 5% of the workforce at the plant. Tetsuro Murakami, president of Yokohama Tire Manufacturing Virginia stated that “the positions are being phased
Yokohama Rearranges Senior Management
The Yokohama Rubber Co. has made several senior management changes. New roles and responsibilities are affective Jan. 1, 2015, the tiremaker said. Hikomitsu Noji will switch from serving as the president and representative director and president of tire business to just serving as president and representative director. Fumio Morita is currently director and managing corporate
Yokohama Rubber Holds Opening Ceremony for New Tire Plant in India
Yokohama Rubber Co. held an official opening ceremony on Nov. 1 for its new passenger car tire plant in India’s Haryana Bahadurgarh Industrial Estate. The ceremony was attended by some 200 guests, dignitaries and Yokohama representatives. A second opening ceremony exclusively for 200 invited tire dealers from throughout India was held the following day. “Anticipating
China Distributor of Counterfeit Yokohama Wheels Gets Prison Time
Yokohama Rubber Co. announced the successful completion of its efforts to eliminate counterfeit aluminum wheels in China. The company had filed a complaint and submitted information to the Guangzhou Bureau of Public Security in Guangzhou, Guangdong Province, regarding a distributor of counterfeit sports car aluminum wheels imitating Yokohama’s “Advan Racing” wheels. The distributor was selling
Yokohama Begins Production at First Plant in India
Yokohama Rubber announced that it has started commercial production at its first manufacturing plant in India, located at Bahadurgarh, Haryana. With maximum production capacity of 2,000 tires per day, the plant, which was inaugurated in February, manufactures Yokohama Earth-1 tires, specially designed for India.
Yokohama North America CEO Named
Takaharu Fushimi has returned to the U.S. to assume the post of CEO for Yokohama Corp. of North America. The tiremaker noted that in this new appointment, Fushimi will be responsible for the strategic operations in North America, as well as oversight of the multiple subsidiaries and business units responsible for sales and marketing, OE
Yokohama Offers New Winter Tire
Yokohama Tire Corp. has added a new tire to its winter line – the iceGuard iG52c. The tire’s tread compound is designed to provide grip on icy roads as well as dry pavement, the tiremaker said. “The thin film of water that forms on the ice surface is the cause of traction problems, but the
Yokohama Title Sponsor of LPGA Tournament, Donates to KaBoom!
Yokohama Tire Corporation (YTC) has added a Ladies Professional Golf Association (LPGA) tournament to its sports marketing program. This year, YTC is the title sponsor of the inaugural Yokohama Tire LPGA Classic. The tournament takes place Sept. 18-21 on the Senator Course at Capitol Hill along the Robert Trent Jones (RTJ) Golf Trail in Prattville,
Yokohama Next Gen Geolandar Goes On Sale
The next generation of Yokohama Tire Corp.’s Geolandar line, the Geolandear H/T G056, will go on sale Sept. 1. It will be available in 38 sizes ranging from 15-20” in both P-metric and LT-metric offerings. The Geolandar H/T G056 features a 70,000-mile limited treadwear warranty on P-metric sizes and 50,000 miles on LT-metric sizes According
Yokohama Celebrates 10 Years as Pebble Beach Concours d’Elegance Sponsor
Yokohama Tire Corp. will again be “the official tire” of the Pebble Beach Concours d’Elegance set for Sunday, August 17, along the Pebble Beach Golf Links in central California. The tiremaker has sponsored the event for 10 consecutive years. “Our decade-long association with the iconic Pebble Beach Concours has been fantastic,” said Alan Holtschneider, Yokohama
