Yokohama Tires Available on New Freightliner Trucks
Yokohama Tire Corp.’s complete line of commercial truck tires can be equipped on any new Freightliner truck, according to the tiremaker. “All our truck tires, including ultra wide-base, drive, trailer and steer/all-position, are now an option in Freightliner’s Data Book,” said Rick Phillips, Yokohama Tire Corp.’s vice president of sales. “This means when fleet owners
Yokohama Exec Talks Marketing to Women
Yokohama Tire Corp. senior director of marketing Fred Koplin participated in a panel of marketing executives and spoke about the tiremaker’s marketing efforts towards women at the 11th annual Marketing to Women Conference in Chicago on April 21. The panel focused on how to gain more business and brand awareness among women in the automotive
Yokohama Building Playground with KaBOOM!
Yokohama Tire Corp., together with its nonprofit partner KaBOOM!, as well as community groups and volunteers, will build a playground in San Juan Capistrano, Calif. on April 22. “This is our first build with KaBOOM! and we’re excited to bring this local community a new playground, where the kids will have a fun, safe place
Yokohama Rolls Into Spring With Rebate
Consumers that purchase a set of four select Yokohama tires through April 30 will receive a $60 Visa prepaid card as part of Yokohama’s spring national mail-in rebate promotion. “Spring is the perfect time for families to start planning their road trips and vacations,” said Alan Holtschneider, Yokohama director of marketing. “What better way to
Yokohama Unveils All-New Commercial Tire Site
Yokohama Tire Corp. launched a new, dedicated commercial tire website, yokohamatruck.com, at this week’s Mid-America Trucking Show in Louisville, Ky. “Yokohamatruck.com has a lot more than just our full line of commercial tires on it,” said Rick Phillips, YTC vice president of sales. “It features several business-driven tools like the new Tire Inspection Guide that
Yokohama Commercial Tire Plant Nearing Completion
Yokohama Tire Manufacturing Mississippi said its new commercial tire plant in West Point, Miss., is nearing completion. The roughly one-million-square-foot factory is on target to begin production in October 2015, with many of its key milestones involving construction, equipment installation and job recruitment achieved on schedule, according to Yokohama. “We’ve come a long way since
Porsche Cayenne to Sport Yokohama Shoes
Germany’s Porsche AG selected Yokohama’s Advan Sport V105 as OE for its Cayenne. The Advan Sport V105 is known for its “excellent driving performance and superior comfort and safety characteristics,” according to the tiremaker. The original equipped-tire was developed together with Porsche. The N-2 mark on the side of each tire indicates Porsche’s approval of
Yokohama Expands Partnership with KaBoom!
Yokohama Tire Corp. has signed a three-year multichannel partnership with nonprofit KaBoom! KaBoom! is a national organization dedicated to ensuring all children get the balanced and active play they need. Yokohama paired with the organization late last year as part of the Yokohama Tire LPGA Classic. “Yokohama is pleased to support social causes that address
Yokohama Exec Discusses 2015 Truck Tire Trends
With the surging economy, the U.S. truck tire market is on a roll. It’s a good time for tire dealers to look at current market developments and how they will affect the industry. Rick Phillips, vice president of sales for Yokohama Tire Corp., offers his thoughts on the OE and replacement segments and an update
Yokohama Adds Tire to Geolandar Line
Yokohama Tire Corp. has rolled out a new all-season crossover tire, the Geolandar G055. The Geolandar G055 features transition grooves with notch sipes that create superior traction in wet and wintry conditions, while maintaining tread block rigidity for improved handling, Yokohama said. Additional circumferential zigzag grooves help channel water away from the tread and an
Yokohama Becomes Official Shirt Partner of Chelsea FC
Yokohama Rubber Co. Ltd. signed a £40 million sponsorship agreement, which will include Yokohama branding on the club’s shirts, with one of the 20 clubs in the English Premier League. The tiremaker signed the five-year agreement with Chelsea Football Club, starting in July 2015. The agreement is the second-largest shirt sponsorship deal in English soccer
2014 Financials Start Rolling In, Results Varied
Four global tiremakers reported their 2014 financial results earlier today, and most claimed higher sales and earnings compared to fiscal 2013. Leading off was Pirelli & C SpA, which posted 2014 sales of $7.31 billion, which was down from 2013’s $8.46 billion. But the tiremaker’s improved sales mix and earnings were driven by increased “premium”