YTC Sponsors Pebble Beach Concours d’Elegance
Yokohama Tire Corp. is the Official Sponsor of the Pebble Beach Concours d’Elegance for the 11th consecutive year. “It’s 11 years and counting with the Pebble Beach Concours,” said Alan Holtschneider, Yokohama director of marketing. “Our ongoing partnership with the premier car event in the world has been nothing short of amazing. We’ve used the
Yokohama Reaches Highest Sales, Operating Income Results
Yokohama Rubber Co. announced its highest net sales and operating income in the company’s 2015 first half results. Net sales increased 4.4% to 269.3 billion yen and operating income increased 7.3% to 25.3 billion yen; however, net income declined 9.6% to 16.2 billion yen. The company said sales benefited from gains in its tire segment
Yokohoma Offering Summer Rebate
Yokohama Tire Corp. is offering consumers a rebate at participating Yokohama dealers through its “Summer Joyride 2” promotion. The promotion will run until Aug. 31 and offers customers a $60 Visa prepaid card after purchasing a set of select tires. Eligible tires include the Geolandar H/T G056, Geolandar A/T-S and Geolandar G055. The rebate can
Yokohama Upping India Production
Yokohama Rubber Co. is planning to increase production capacity and undergo a feasibility study at its plant in Bahadurgarh, India, to help increase its market share in the country, according to India’s Economic Times. The tiremaker started production at the plant in November 2014 and its 25 acre-space will be expanded with four phases to
Yokohama-Badged Chelsea Shirts Revealed
Yokohama Rubber Co., as the new principal shirt partner of Chelsea Football Club, the defending English Premier League champions, revealed the team’s new jerseys bearing the Yokohama logo. The five-year sponsorship deal, estimated at $62 million, was signed in February, and was the second largest shirt sponsorship deal in English soccer history, according to The
Industry Vet Steps In as YTC’s New Director of Technical Service
Replacing the recently retired Dan Guiney, Tom Kenny is now the director of technical service at Yokohama Tire Corp. Kenny, who has worked more than 33 years in the tire industry, will be responsible for technical engineering and service support for all products, Yokohama said. He will also replace Guiney as Yokohama’s representative on the
Yokohama Launches Memorial Day Weekend Promo
Yokohama Tire Corp.’s “Swing into Summer” national rebate promotion, which runs from May 22-25, allows consumers to receive a $60 Visa prepaid card after purchasing a set of four select Yokohama tires. In addition, with every valid rebate redemption, YTC will make a $5 donation to its cause marketing partner, KaBOOM!, a national nonprofit dedicated
Yokohama Wins Advertising Award
Yokohama Tire Corp. has been recognized by the American Advertising Federation of Orange County with a bronze, local-level ADDY Award for its “I Am Yokohama” campaign. The “I Am Yokohama” was designed by YTC’s digital ad agency INK. The ad features two television commercials, a micro-site, as well as print, online and social media creative.
Yokohama Mississippi Plant Donates to Local Colleges
Yokohama Tire Manufacturing Mississippi donated a total of $500,000 to two local colleges. The subsidiary of Yokohama Rubber Co. donated $250,000 each to Mississippi State University and East Mississippi Community College as part of the manufacturing facility’s program of making contributions to the location community, the company stated. The funds are planned to be used
YRC Establishes Singapore Subsidiary
The Yokohama Rubber Co. established Yokohama Rubber Singapore Pte. Ltd. in April. Capitalized with $20 million from YRC, the new subsidiary is schedule to begin full operations in mid-May, the tiremaker said. Previously, Yokohama has had a branch office in Singapore engaged in the procurement of natural rubber from Southeast Asian nations. The tiremaker decided
Yokohama Adds V, W-Speed Rated Winter Tire to Line
Yokohama Tire Corp. added a new member to its W.drive winter tire line: the V905. Yokohama’s W.drive V905 winter tire is available now for U.S. and Canadian tire dealers to order for this coming winter. The tire is available in V- and W-speed rating, and fitments for the W.drive V905 include Honda, Mercedes-Benz, Nissan, Volvo,
Yokohama Continues MLB Sponsorships
Yokohama Tire Corp. will continue to sponsor two Major League Baseball teams in 2015: the New York Yankees and Los Angeles Angels. “The Yankees and Angels have extremely dedicated fan bases,” said Alan Holtschneider, Yokohama’s director of marketing. “The Yankees are baseball’s most storied franchise with 27 Championships, and the Angels are always in the
