Yokohama’s Salem Plant Celebrates 25 Years, 80 Millionth Tire
Yokohama Tire Corp.’s manufacturing facility in Salem, Va., – Yokohama Tire Manufacturing Virginia (YTMV) – celebrated its 25th anniversary and the production of its 80 millionth tire. “These are two very significant achievements for Yokohama, particularly in the U.S.,” said Tetsuro (Tex) Murakami, YTMV president. “The plant helped establish our brand by providing a strategic manufacturing facility in
Yokohama Develops New Simulation Technology for Rubber Materials
Yokohama Rubber Co. has developed a simulation technology for multi-objective design exploration of rubber materials. According to the company, the new technology was developed to support “innovative thinking about rubber material design,” including creating tires that meet the highest standards in areas that normally are at odds with each other, such as low fuel consumption
Yokohama’s Salem Plant Becomes Zero Landfill Operation
Yokohama Tire Corp.’s manufacturing facility in Salem, Va., – Yokohama Tire Manufacturing Virginia (YTMV) – has become a zero-waste-to-landfill operation. “All waste generated at YTMV now goes to non-landfill options such as recycling, reuse or energy recovery,” said Neil Dalton, Yokohama Tire Corp.’s director of environmental health and safety. The zero landfill operation is part of an ongoing
Yokohama Releases Tire with Chelsea Football Club Logo
Yokohama Rubber Co. will launch a tire with the Chelsea Football Club logo on the sidewall to commemorate the partnership, which began in July, with the Barclays Premier League champions. The tire, called BluEarth-A AE50 Chelsea FC Edition, has been released in Japan and will subsequently be launched in Europe, Asia and South America. It
Yokohama Releases New Sizes for Drive Tire
Yokohama Tire Corporation’s TY527 premium drive tire is now in three additional 16-ply sizes: 295/75R22.5, 11R22.5 and 11R24.5. “The TY527 is ideal for regional, high scrub and long-haul applications for 2- and 3-axle tractor applications,” said Dan Funkhouser, Yokohama director of commercial dealer sales. The tire features a 32/32nd tread depth and 16-ply construction that
Yokohama Winter Tire Scores High on ADAC Tire Test
Yokohama Rubber Co.’s W*drive V905 winter tire has received high scores on winter tire tests conducted by Europe’s largest automobile club, Allgemeiner Deutscher Automobil-Club (ADAC). The W*drive V905, sold primarily in Europe, placed in the top two of 19 recently tested tires. The tire also received the highest possible score for dry-road performance and an
Yokohama Celebrates TBR Factory Opening
What does it take to build a tire factory? For Yokohama Rubber Co.’s first green field factory in the U.S., it’s taken just over 24 months and tireless teamwork with the state of Mississippi, as well as construction and utility partners. Over the course of two years more than 535,000 cubic yards of cut and
Yokohama Launches Fall Rebate Promo
Yokohama has kicked off its new national rebate promotion, “Autumn Escape,” to prepare drivers for the holidays. During the promotion, consumers who purchase a set of four select Yokohama tires now through Oct. 31 will receive a $60 Yokohama Visa prepaid card. Eligible treads include: Advan Sport A/S Avid Ascend Avid ENVigor Avid ENVigor ZPS Geolandar
Yokohama OE on Mercedes Benz
Yokohama Rubber Co.’s Advan Sport V105 will come as original equipment on the Mercedes-Benz GLC-Class model. The Advan Sport V105 delivers stability in the super high-speed range, with further improved performance on wet and dry surfaces and braking, Yokohama said. The GLC-Class model will be shoed with the Advan Sport in 235/60R18 103V and 235/55R19
The Evolving Tire Landscape
Thirty years ago it was a much different world. Fax machines had just become a thing. There was no Internet, no such thing as a cellphone let alone a smart one, and the first PCs were appearing in offices. In the tire universe, we were still busy radializing consumer and truck tires; OTR and agricultural
Yokohama Avid S34 on New Mazda CX-3
Yokohama Rubber Co.’s Avid S34 tires will come factory-equipped on the new Mazda CX-3 compact crossover SUV sold in the North American market. The Avid S34 uses technology from the company’s BluEarth global tire brand that produces environmentally and socially friendly all-season passenger tires, the tiremaker said. The tire also provides higher fuel efficiency. The
‘Gearhead Diva’ to Host Tire Clinics at Yokohama Tire LPGA Classic
Rachel De Barros, Velocity Network’s “All Girls Garage” star and host of GearheadDiva.com, will attend the Yokohama Tire LPGA Classic in Prattville, Ala. At the event, the “Gearhead Diva” herself will host six free tire clinics with Bob Abram, Yokohama’s product planning manager. There will be two 15-minute clinics per day at the following times:
