State of the OTR Industry with Yokohama’s Tim Easter
Tim Easter, director of OTR sales for Yokohama Tire Corp. and a 27-year OTR industry veteran, shares what causes the OTR tire market to change so frequently and what the future holds. Question: How’s the overall OTR market been so far in 2016? Tim Easter: Certain industries are doing well, but mining is down considerably,
Nuhn Electra-Steer Manure Tank Fitted with ATG Tires
The new Nuhn Electra-Steer 8500 and 9500 manure spreaders are now equipped with flotation radials from Alliance Tire Group. ATG’s 393 Agri-Transport flotation radial 35.5R32 features tread with a very high rubber-to-void ratio for smooth travel over the road and long wear, as well as sturdy and heat-minimizing sidewalls and steel radial belts to minimize
YRC Setting Up R&D Center in N.C.
The Yokohama Rubber Co. is establishing a tire research and development center in North Carolina, located in the greater Charlotte area. Currently YRC conducts research on tires for the North American market in several U.S. states and in Japan, but the company hopes to consolidate these R&D activities with the new center. The consolidation should
Gemini Motor Transport Names Yokohama Preferred Tire Vendor
Oklahoma City-based Gemini Motor Transport, Love’s primary fuel hauler, has named Yokohama Tire Corp. its “preferred tire vendor.” As the preferred tire vendor Yokohama will fit Love’s primary fuel hauler with its EPA SmartWay-verified 101ZL Spec-2 steer tires, 902L UWB drive tires and RY407 UWB trailer tires. “We’re honored Gemini Motor Transport selected us to
Yokohama Official Sponsor of Pebble Beach Concours d’Elegance Again
Yokohama Tire Corp. has been named the Official Sponsor of the Pebble Beach Concours d’Elegance for the 12th consecutive year. The car show will take place on Aug. 21 at the Pebble Beach Golf Links in central California. “It’s been an amazing 12-year partnership with the Pebble Beach Concours, the premier car event in the
Yokohama’s Advan OE on New Porsche Models
The Yokohama Rubber Co. has been selected to supply its Advan Sport V105 tire as original equipment on the Porsche 911, 718 Boxster, and 718 Cayman. Yokohama developed the tire with Porsche, and the Advan Sport V105 offers excellent driving performance and superior comfort and enhanced safety characteristics, Yokohama said. Additionally, a “N0” symbol on
Yokohama Completes ATG Acquisition
Yokohama Rubber Co. officially completed its $1.17 billion acquisition of Alliance Tire Group on July 1. Toru Kobayashi, former assistant to YRC president Hikomitsu Noji, has been appointed Alliance Tire Group chairman. The acquisition will help Yokohama expand its commercial tire business and give the tiremaker access to ag and forestry tire manufacturing – two
Yokohama-ATG Deal gets CCI Nod
Yokohama Rubber Co. has received approval from the Competition Commission of India to acquire Alliance Tire Group (ATG). In March, Yokohama reached an agreement with global investment firm KKR and other concerned parties to purchase all of the shares of ATG in a $1.17 billion deal that is expected to close July 1, 2016. CCI
Yokohama Kicks Off True Blue Fan Challenge
As part of its partnership with the Chelsea FC, Yokohama Tire Corp. is hosting a consumer contest – the Yokohama True Blue Fan Challenge. “We’re looking for a fan that’s really devoted to all things Chelsea football,” said Alan Holtschneider, director of marketing. “At Yokohama, we’re passionate about our partnership with this iconic club. We
Yokohama Geolandar A/T G015
When Yokohama Tire Corp. launched its newest addition to the Geolandar line, the Geolandar A/T G015, the tire was put to the test by a handful of media in one of the toughest terrains in the United States: Moab, Utah. Fitted on Jeeps, the tires crawled up and down the rugged desert terrain, which included
Yokohama Partners with Sullivan Tire to Build Playground
Yokohama Tire Corp. has partnered with Sullivan Tire Co. and children’s non-profit KaBoom! to build an eco-friendly playground in Rockland, Mass. “We’re honored to work with Paul Sullivan and the Sullivan Tire team on this playground build, which will bring kids in Rockland a fun, safe place to play,” said Alan Holtschneider, director of marketing for Yokohama. “Sullivan Tire has been
‘Gearhead Diva’ Returns to Host Tire Clinics at Yokohama Tire LPGA Classic
Rachel De Barros, star of Velocity Network’s “All Girls Garage” and host of GearheadDiva.com, will be hosting tire clinics during the Yokohama Tire LPGA Classic in Prattville, Ala. This is her second year hosting tire clinics at the event. De Barros will host two clinics per day at 11 a.m. and 2 p.m. on Saturday, May
