Yokohama Rubber Co. Presents Findings of Research into Natural Rubber
The Yokohama Rubber Co., Ltd., recently presented the results of joint research projects with two Thai universities on different aspects of natural rubber.
Sweet Innovation in Synthetic Rubber by Yokohama Rubber Engineers
The new technology has succeeded in creating cells with the in-vivo capability of generating isoprene from a biomass (sugar) that serves as the starting material.
11,000 Soccer Kids to Get Jerseys Thanks to Yokohama Tire
Starting in fall, Yokohama – the Official Shirt Sponsor of Chelsea FC, the English Premier League’s 2017 champions – will provide jerseys to more than 11,000 youth soccer players across the U.S.
Yokohama Tire Fires 29 Employees Over Pre-Employment Requirements
A Yokohama Tire factory in Mississippi says it has fired 29 employees for not meeting job requirements.
Yokohama Tire Adds New Size to 902L UWB Tire
Yokohama Tire’s max-mileage 902L ultra wide base (UWB) long-haul/regional drive tire is now available in a new size: 455/55R22.5.
Yokohama Rubber Works to Eliminate Counterfeit Aluminum Wheels in China
The Yokohama Rubber Co., Ltd., has completed its latest effort to eliminate counterfeit versions of the company’s aluminum wheels in China.
New All-Season from Yokohama Tire Available July 1
Yokohama Tire is releasing its new AVID Ascend GT grand touring tire, available in 50 H- and V-rated sizes.
Yokohama Tires Returns to Broadmoor Pikes Peak International Hill Climb
Adding to Yokohama Tire’s sports marketing spots, the tiremaker returned to the Broadmoor Pikes Peak International Hill Climb with the inaugural running of the Porsche Cayman GT4 Clubsport Pikes Peak Hill Climb Trophy by Yokohama.
Yokohama to Offer New Rebate on Geolandar M/T G003
In June, Yokohama will offer consumers a $100 Yokohama Visa Prepaid card for buying four Geolandar M/T G003 mud-terrain tires and a $125 gift card for buying five.
Yokohama Releases 10 New Instructional Videos
In conjunction with Tire Safety Week, Yokohama has released 10 new videos in the company’s “Tire Tips” series.
New Yokohama Rugged MT Available in July
Check out Yokohama Tire’s aggressive all-new Geolandar X-MT off-road tires, the latest addition to Yokohama’s rugged Geolandar lineup, which goes on sale in the U.S. July 1.
Yokohama Tire Takes Its Dealer Program on The Road
Yokohama Tire is going coast-to-coast with its 2018 experiential Ride and Drive Dealer Training Program.