women Archives - Tire Review Magazine
Apollo Tyres Honors Women Creating Positive Impact in Their Communities

In honor of International Women’s Day, Apollo Tyres honored eight women who have made a positive impact in their communities.

Apollo Tires Navya Program rural women
Women’s Only ATS Training Class Registration Deadline Approaching

Those interested in attending the Tire Industry Association (TIA)’s second Automotive Tire Service (ATS) Advanced Instructor Training Course for women only have until Sept. 21, 2016, to register. Additionally, the hotel room block expires Sept. 14. The women’s only Certified ATS Instructor Program will be hosted Oct. 4-7 in Denver. After successfully completing the 4-day

It’s an Industry Issue, Not a Women’s Issue

Labor shortages seem to be the common story of our industry. Although sources differ in their analysis of what the Canadian automotive industry labor gap will actually be in the coming years, our members are alarmed, claiming numerous unfilled jobs and a dwindling pool of available skilled candidates. A 2009 Canadian Automotive Repair and Service

TIA’s All-Female Certified ATS Program a Success

The Tire Industry Association hosted its first-ever all-female Certified Automotive Tire Service Instructor Training course on Oct. 6-9 in Denver, Colo. Eight women attended the program. “This being the inaugural class, we had no expectations.  I was thrilled with the turnout and the class was excellent.  The ladies in attendance where there to learn and

Women Tire Buyers Really Want to be Educated

She walks into your dealership and you already have her pegged. She doesn’t know much about tires, you think, and she most likely hasn’t put any effort into researching them before coming. After all, buying tires isn’t really her responsibility anyway; it’s her male partner’s. She probably just has a lot of spare time, so

TIA’s Women’s ATS Course Moved to Denver

The Tire Industry Association (TIA) announced its Certified Automotive Tire Service (ATS) Advanced Instructor Training Course for women will be held in Denver instead of Phoenix. The new location was decided after TIA was informed the training facility in Phoenix was closing. TIA said the event’s new location will be the Lincoln College of Technologies,