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YRC Changes Corporate Website Domain

The Yokohama Rubber Co. has changed the domain of its corporate website from yrc.co.jp to y-yokohama.com. YRC said it plans to bring all Yokohama Group websites, with a few exceptions, under this new domain. By moving almost all of the Yokohama Rubber Group websites under the y-yokohama.com domain, YRC said it plans to further increase the global recognition of

Myers Launches New Website

Myers Tire Supply has launched a newly revamped website. “This new Web platform not only offers customers five ways to order and the convenience of self service, it allows Myers to teach customers about new products and services and to communicate trends we are seeing in the industry,” said Taryn Chmielowicz, director of marketing for

Investing in the Digital World

Going online for any service is the new norm with almost every consumer owning a smartphone. With today’s technology, information can be accessed almost anywhere, making a major purchasing or scheduling decision a click away. Searching the Web for tire dealers is gaining momentum, making a functioning and user-friendly website more important than ever for

Bar’s Leaks, Rislone Launch Product Recommendation Microsites

Bar’s Leaks and Rislone have each launched a mobile-friendly microsite to help shops find customers the best stop-leak or engine treatment products for their vehicles’ needs. Bar’s Leaks site – www.3minutemechanic.com – and Rislone’s site – www.risloneregimen.com – feature steps to help users identify a vehicle’s issues in plain language and based on that information,

Bridgestone Suing Hackers For Employment Scam

Bridgestone Americas has filed a federal lawsuit against hackers in Texas for allegedly sending fake job offers in Bridgestone’s name to foreigners and telling them to wire $290 for a visa. According to Court House News, Bridgestone is seeking “punitive damages for trademark infringement, false designation of origin, unfair competition, trespass to chattels, conspiracy and

Net Driven Offering Social Media Management

Net Driven is offering the management of social media accounts—Social Media Master Tech—to its portfolio of Internet marketing offerings. Social Media Master Tech includes the creation and optimization of social media pages for dealers, as well as relevant, industry-related content posted to social media pages, Net Driven said. “Social media is something that businesses can

Web Presence Management: Video Is Where It’s At

If you truly plan on having an effective presence with your website and social media, video cannot be ignored. As reported in January 2015, video watching online has grown 7,000% since 2006. I covered video production in my workshop in July 2015 and at the SEMA in November 2015. Now, I’ll share some reasons why

Hankook Launches New Website

Hankook Tire America Corp. has redesigned its website. The new site provides visitors with easier navigation and functionality for locating information on Hankook tires or local dealers, the tiremaker said. Additionally, the mobile-friendly site features extensive product information, an enhanced media center and video gallery, as well as corporate information. The site also features online

Net Driven Launches Redesigned Corporate Website

Websites and Internet marketing service provider Net Driven has revamped its corporate website. The redesigned site offers quick and easy access to information about Net Driven, providing “a more comprehensive understanding” of its products and services, according to the company. The user-friendly website – www.netdriven.com – now features improved functionality, more detailed descriptions of Net

Mobile vs. Responsive

While it’s common knowledge that smartphones, tablets and other mobile devices are gaining in popularity, the actual statistics may come as a surprise. Currently, more than 60% of all Internet connections take place on a mobile device – meaning mobile activity has actually surpassed desktop activity, and the number of mobile devices is still growing,

Mobile vs. Responsive: More Details

While a mobile-friendly solution is a must, how can you decide between a separate mobile site or a responsive site? Holly Biondo, marketing coordinator for Net Driven, breaks down the differences: Mobile Site Designed to be a scaled back version of your website that will make it easier to view and navigate on a mobile

SuperSprings International Redesigns Website

SuperSprings International has redesigned its website, supersprings.com, to help customers find the right suspension solutions faster and easier, the company said. The redesigned homepage includes a flyout menu that lets customers quickly browse the SuperSprings, SumoSprings, Coil SumoSprings, SuperCoils and SuperSway-Stops product lines. A prominent link to the new product finder tool has also been