Vredestein Brand Entered 1000 Miglia With 1955 Porsche
Vredestein Tires was 1000 Miglia’s official tire partner, and the brand showcased itself on four participating vehicles this year, including a restored 1955 Porsche 356 Pre-A Speedster entered for the first time by the tire manufacturer’s U.S. operations. The Speedster was co-driven by Lara, aka “That Porsche Girl” and its owner, Bernard Moix. Lara is
Vredestein’s Growth & 2022 Plans [Audio]
On the heels of its latest all-terrain tire launch with the Pinza AT, the Vredestein brand is making its mark in the North American market. So, what does the brand have planned for 2022? And what about down the line? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined by Abhishek Bisht, assistant vice
Vredestein Previews New 2022 Products, Long-Term Strategy
We’re joined by Abhishek Bisht, assistant vice president of the Americas at Apollo Tyres, to talk about the growth the company has experienced since 2019 and what its plans are for the new year.
Most Viewed Tire Launch Stories of 2021
This year was filled with new tire launches, from all-terrain to all-weather and all-season tires, each boasting technology improvements from their predecessors and looking to take up some market share in their respective segments.
Five Tire Trends for 2021
To finish out the year, let’s go through some of the trends that screamed out to the Tire Review team in 2021 and how they might affect your business in the new year.
Vredestein Enters LT Segment in N.A. With Pinza A/T Launch
While the Vredestein Pinza A/T aims to appeal to SUV and light-truck drivers in North America, Apollo Tyres says the brand will carry on its European legacy.
Vredestein Pinza A/T Debuts at Times Square
The Vredestein Pinza A/T’s design and performance centers around power, precision, strength and grip given its Italian origins and is engineered to deliver the best of both worlds for pick up trucks and SUV drivers, the company said.
Apollo Tyres Sets Goal of $5B in Sales by 2026
Despite a net loss in the first quarter of the fiscal year, Apollo Tyres future-proofed its business in response to the pandemic, its Chairman Onkar Kanwar said at the company’s annual meeting.
Apollo to Raise Prices on Vredestein Tires
This price increase was driven by factors including increased costs on sea freight, transportation, raw materials and more, the company says.
Apollo Enters North American Commercial Tire Market
The company plans to have 13 SKUs released this year and will expand to 23 SKUs by the second half of 2022. A total of 45 SKUs, covering 90% of the marketplace, will be available by 2024.
Apollo Announces Price Increase for Vredestein Tires
The extent of the increase will be up to 5%, including adjustments at the article and pattern level.
Apollo Tyres Expands Partnership with Manchester United
The company says the move is part of its growth strategy for the Vredestein brand across Europe and North American markets.
