We’re joined by Abhishek Bisht, assistant vice president of the Americas at Apollo Tyres, to talk about the growth the company has experienced since 2019 and what its plans are for the new year.
This year was filled with new tire launches, from all-terrain to all-weather and all-season tires, each boasting technology improvements from their predecessors and looking to take up some market share in their respective segments.
To finish out the year, let’s go through some of the trends that screamed out to the Tire Review team in 2021 and how they might affect your business in the new year.
While the Vredestein Pinza A/T aims to appeal to SUV and light-truck drivers in North America, Apollo Tyres says the brand will carry on its European legacy.
The Vredestein Pinza A/T’s design and performance centers around power, precision, strength and grip given its Italian origins and is engineered to deliver the best of both worlds for pick up trucks and SUV drivers, the company said.
Despite a net loss in the first quarter of the fiscal year, Apollo Tyres future-proofed its business in response to the pandemic, its Chairman Onkar Kanwar said at the company’s annual meeting.
This price increase was driven by factors including increased costs on sea freight, transportation, raw materials and more, the company says.
The company plans to have 13 SKUs released this year and will expand to 23 SKUs by the second half of 2022. A total of 45 SKUs, covering 90% of the marketplace, will be available by 2024.
The extent of the increase will be up to 5%, including adjustments at the article and pattern level.
The company says the move is part of its growth strategy for the Vredestein brand across Europe and North American markets.
The Vredestein Quatrac was recently introduced for the 15- to 16-in. market in Europe.
The company says the new tire lineup marks the culmination of a $30 million research-and-development effort.