Yokohama Tire’s Advan Apex & Apex V601 Win Design Award
The company says the Apex also won a 2020 SEMA Best New Tire runner-up award and the Apex V601 has an asymmetrical tread pattern reminiscent of the tread pattern used in the Yokohama A008.
Nexen Tire Adds Volkswagen Passat to OE Portfolio
The N’fera AU7 is an all-season, premium ultra-high performance (UHP) tire developed for luxury sedans.
Yokohama Announces Advan Apex Promotion for March
From now through March 31, consumers can earn $100 in the form of a Visa Prepaid card or a Visa Virtual Account after purchasing a set of four Apex tires.
Yokohama Sweeps SEMA New Product Awards Tire Category
SEMA announced its Best New Products Award winners Tuesday with Yokohama Tire sweeping the tire and related products category.
Yokohama Releases Advan Sport A/S+ Ultra-High Performance Tire
Yokohama Tire has launched the new, all-season Advan Sport A/S+ ultra-high performance tire that comes in 65 sizes, ranging from 16- to 21-in. fitments.
Gallery: UHP Tire & Wheel Eye Candy
Take a look at some sweet photos of UHP tire and wheel combinations.
With More Options Than Ever Before, a Booming UHP Segment Emerges
With a growing UHP tire segment, a dealer’s job gets a little more complicated.
High-Performance Tire Considerations for Supercars
Supercars have changed drastically over the last 30 years. Here’s what you need to consider before recommending a tire for your customer’s luxury vehicle.
Tire Dealer Perspective: Navigating Customers Through the UHP Tire Segment
The name of the game is making money, but when working with customers in this segment, Jessica Palanjian Rankin, vice president of Grand Prix Performance, points to a more important sales pitch.
Goodyear Introduces New UHP Tire Eagle Exhilarate
The Goodyear Tire & Rubber Co. introduced the Eagle Exhilarate, an ultra-high-performance product that delivers traction and handling for faster acceleration and precise steering.
Pirelli Commits to Continued US Motorsports Involvement
Motorsport represents an essential part of the Italian firm’s research and development program, as an open-air testing laboratory.
Tire Trends: OEMs Continue to Drive High-Performance Tire Sales
As automobile manufacturers introduce more of these tires as original equipment, HP tires further penetrate the market and draw the interest of buyers looking to replace tires.
