Trico Archives - Tire Review Magazine
Video: Direct Injection Fuel Pump Killers

In this video, Andrew Markel covers how a fuel pump can fail. This video is sponsored by Carter.

First Brands Group Acquires Brake Parts Inc., Champion Labs

Brake Parts Inc., which manufactures and markets Raybestos brand brakes, has been acquired by the group formerly known as TRICO.

Trico Releases Video to Promote Wiper Maintenance

In an effort to promote the importance of preemptive wiper maintenance, Trico released an “absurd” defensive driving class video.

Trico Celebrating 100-Year Anniversary at AAPEX

Trico Products Corp. is kicking off its 100-year anniversary celebration early at AAPEX. “While our 100th Year Anniversary officially begins next year, AAPEX serves as the perfect opportunity to kick-start the milestone celebration,” said Dawn Gonzalez, brand manager at Trico Products Corp. “This is one of the largest automotive aftermarket events in the world, and

Fiat Chrysler Recognizes Trico as Quality Supplier

Trico Products Corp. was recently named the MOPAR Quality Supplier of the Year by Fiat Chrysler Automobiles (FCA US LLC) at the sixth annual Qualitas Supplier Awards ceremony. This is Trico’s second time to earn the award, recognized again this year based on its 2015 performance in areas including quality, deliver, cost, warranty and partnership.

Trico Releases 2016/2017 U.S. Automotive Application Guide

Trico Products Corp. has launched its 2016/2017 U.S. Automotive Application Guide for automotive technicians, counter professionals and consumers. The 280-page catalog provides details on all Trico products listed by product line, vehicle year, make and model. The guide also includes 25 new part numbers that will be available later this fall and new applications that

Trico Partners with Baseball League

Trico Products Corp. has signed a five-year partnership with the United Shore Professional Baseball League. The United Shore Professional Baseball League was founded in May 2016 in Utica, Mich., just outside Detroit. The league is comprised of three teams, the Utica Unicorns, the Eastside Diamond Hoppers and the Birmingham Bloomfield Beavers. “Partnering with the United Shore

Trico Ties Campaign to College Football 

Trico’s latest advertising campaign features a tie-in to college football. The campaign is designed to drive consumer demand for its wiper blade products through print, radio, online media and truckside advertising, Trico said. “The objective of our new fall campaign is to utilize a media mix to efficiently communicate the Trico brand message to a

Advance Auto Parts Recognizes Trico

Trico Products Corp. was named 2013 Vendor of the Year in the Do-It-Yourself Excellence Award category from Advance Auto Parts. “We are truly honored to be recognized by Advance Auto Parts as one of their top supplier partners,” said Rick Stempien, vice president of sales and marketing at Trico Products Corp. “We take pride in

Crowne Group Acquires Trico

Crowne Group LLC has signed a definitive agreement to acquire Trico Products Corp. from funds managed by Kohlberg & Co. Trico will maintain its headquarters in Rochester Hills, Mich., and the current management team, led by Lou Braga, president and CEO, the company said.   “Trico represents an excellent strategic fit for Crowne due to