Tread Wisely app Archives - Tire Review Magazine
Cooper Tire Tread Wisely Program Offers Tips for National Preparedness Month

Cooper Tire’s Tread Wisely program is encouraging young drivers to have an emergency kit available before taking to the road during National Preparedness Month, which lasts for the month of September.

Cooper Tire’s Tread Wisely Program Offers Back-to-School Tire Tips

Share tire safety tips from Cooper Tire’s Tread Wisely program, a tire and vehicle safety campaign for teens and young adults, to young drivers you know headed back to school.

Cooper Tire Teams Up with to Launch National Tire Safety Campaign

The “Pump It Up” campaign, active through Sept. 30, encourages teens and young adults to learn how to check their tire pressure, tread depth and overall tire condition to stay safer on the road.

‘The Bachelor’ Encourages Tire Love This Valentine’s Day

What’s a good way to show love this Valentine’s Day? According to “The Bachelor” and race car driver Arie Luyendyk, it’s showing some TLC to your tires.

“The Bachelor” Arie Luyendyk, Jr. Cooper Tire
Cooper Tire Encourages Holiday Tire Safety Checks

As classes break for the Thanksgiving holiday and students across the country make their way from college campuses back to their hometowns, Cooper Tire & Rubber Co., through its Tread Wisely program, is encouraging young drivers to check their tires before hitting the road.

Cooper Challenges Young Adults to Advocate Tire Safety

Cooper Tire & Rubber Company and the National Organizations for Youth Safety (NOYS) are encouraging teens and young adults across the country to learn how to conduct three basic monthly tire safety checks – tire pressure, tread depth and overall tire condition – and share this information with their peers through the new Tread WiselyTM Challenge.