Toyo Adds to Open Country Line
Mid July, Toyo Tire USA Corp. added two new tires to its Open Country line, the Open Country C/T and the Open Country Q/T. The new designs are intended to better position the product family for the projected growth within the light truck and SUV segment, bridging the gap between “rugged” and “refined.” The Open
Ford Honors Toyo with Supplier Award
Ford Motor Company has recognized Toyo Tire USA Corp. as a preferred supplier with the Ford Q1 award. According to Toyo, the company earned the award “in recognition of its superior product quality, high reliability, exceptional materials and dependable supply chain management.” Toyo has supplied original equipment tires to Ford since April 2014. The internationally
Toyo Expands Open Country Line
Toyo Tire USA Corp. has released two new designs to its Open Country line, the Open Country C/T and the Open Country Q/T, better positioning the product family for the projected growth within the light truck and SUV segment. Open Country Q/T or “Quiet Terrain” is designed to offer a more refined experience while still
Toyo Supports Initiative for Sustainable Natural Rubber
Toyo Tire & Rubber Co. has announced it will voluntarily support and participate in the Sustainable Natural Rubber Initiative (SNR-i), an International Rubber Study Group (“IRSG”) effort to ensure the sustainability of natural rubber as a resource. Toyo said its participation in SNR-i will strengthen the company’s Corporate Social Responsibility (CSR) initiatives across the entire
Toyo Makes Corporate Personnel Changes
Toyo Tire & Rubber Co. announced several assignment and personnel changes, effective June 1. Satoshi Taketsugu will assume the role of general manager of OE sales planning and the administrative department in the company’s OE Sales division. Taketsugu was formerly in administration at Toyo Tire Zhangjiagang Co., Ltd., and takes over his new role from
Toyo Unveils New Tire Maintenance Videos
As part of National Tire Safety Week, Toyo Tire U.S.A. Corp. is introducing four new videos in the Tires 101 section of its website. Aimed at consumers, the educational videos will cover how to check tire pressure, how to check tire tread depth, how to inspect tire wear and how to read a tire sidewall.
Toyo Continues as Official Tire of Speed Energy Stadium Super Trucks
Toyo Tire USA Corp. has extended its sponsorship as the Official Tire of Speed Energy Stadium Super Trucks presented by Traxxas for 2016. “We are happy to support the ever growing Stadium SuperTruck series,” said Amy Coleman, senior director of marketing at Toyo. “The series is a great way to demonstrate the quality of our
Toyo Supports Meals on Wheels Campaign
Toyo Tire U.S.A. Corp. is a gold sponsor for Meals on Wheels America’s 14th Annual March for Meals. The March for meals is a month-long celebration of Meals on Wheels designed to rally communities nationwide around the seniors who rely on the programs services. “We believe Meals on Wheels provides a tremendous service to seniors
Toyo Rolls Out Drive Tire
Toyo Tire U.S.A. Corp. has introduced a new SmartWay-verified regional and long haul drive tire – the Toyo M677. The M677 features four-grooves and was designed to maximize fuel efficiency while delivering excellent wear performance and great traction, Toyo said. The tire also features a new silica compound, large tread blocks, and a closed high-rigidity
Toyo Partners with Ken Block
Toyo Tire & Rubber Co. has signed a partnership with racer Ken Block. Block will serve as brand ambassador and will assist with promotional activities to globally promote Toyo’s UHP Proxes tires, the tiremaker said. Block participates in rally competitions and is the front man for the “Gymkhana” video franchise. Toyo and Block’s first project
Toyo Renews UFC Partnership
Toyo Tire U.S.A. Corp. has signed a multi-year extension to its UFC partnership. “We are very proud of our exclusive, longtime partnership with UFC,” said Amy Coleman, senior director of marketing at Toyo. “As the Official Tire, we reach millions of passionate UFC fans globally, exposing them to our brand, our attitude and our quality
Toyo Net Profit Down, Tire Segment Up
Toyo Tire & Rubber Co. reported a 94.6% fall in its group net profit for 2015. The company’s profits dropped 1.67 billion yen ($14.6 million) as a special loss due to a data falsification scandal. Despite lower profits company wide, Toyo’s tire business unit posted an increase in both net sales and operating income year