tire technology Archives - Page 7 of 25 - Tire Review Magazine
3 More Little-Known Factors that Impact Tire Mileage

Tire Review’s David Sickels reviews a few obscure factors that go into tire mileage, from the Tire Review Continental Tire Garage Studio at Babcox Media.

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Green Tires: Paving the Road to an Eco-Friendly Tire Industry

The tire industry, in particular, is pushing to establish sustainability strategies, based on environmental, social and governance (ESG) management.

Grand Touring Tires: When are They Right for Your Customer?

Often confused with all-season tires, grand-touring tires take many of the benefits found in all-season tires, like wet- and dry-handling characteristics, and then blend those features with the capability of providing a comfortable, more capable driving experience.

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Three Opportunities to Grow Your M/T Tire Business

Expanding your offering goes beyond simply selling mud-terrain tires to your consumers.

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The Science Behind Tread Compounds on Passenger Tires

While other tire components deliver some of the overall tire performances, the majority comes from the tread area and in the specific tread compound. This shouldn’t be a surprise as the tread is the only part of the tire connected to the road.

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Nokian Begins Testing at Spain Test Center

The Test Center enables the company to speed up the product development cycles, Nokian says.

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Steering Your Farmer Customers in the Right Direction

Loyal farmer customers are worth their weight in gold to tire dealers. Even smaller farms have several pieces of equipment and purchase a considerable number of tires over the years.

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What Are Tire Speed Ratings?

The Science Behind” series in Tire Review started with a “Tire Basics” article in 2020. In that article, we discussed a tire’s sidewall markings. We also briefly talked about tire speed symbols with a promise of going into detail at a later time, which will be the focus of this article. So, let’s dig in.

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Video: Today’s Trends for Achieving Long-Lasting Tire Life

Tire Review’s David Sickels explains how today’s tires achieve long-lasting tread life, from the Tire Review Continental Tire Garage Studio at Babcox Media.

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Video: Is Long-Lasting Tire Tread Most Important?

Tire Review’s David Sickels explains how matching tires to the right application can help the customer the most, from the Tire Review Continental Tire Garage Studio at Babcox Media.

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Video: How Tire Noise is Reduced with ContiSilent Technology

Continental Tire has found a way to silence tire noise at the source for your customers to have a more comfortable ride. This video is sponsored by Continental Tire.

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Video: Measuring Tire Performance Using a Spider Chart

How do Continental Tire engineers manage tire tradeoffs and measure performance improvements? We explain using Continental’s new ExtremeContact DWS06Plus. This video is sponsored by Continental Tire.

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