The Sound of Silence: Engineering for a Quiet Ride
Most consumers don’t realize how much tire design can have an impact on vehicle performance and overall passenger comfort – and comfort includes the sound of silence.

Cooper Tire Wins Two Design Awards
Cooper Tire & Rubber Company received design awards for two of its tires.

Yokohama Uses AI to Optimize Tire Design Research
Yokohama Rubber has announced that it has developed a new tire design technology that uses artificial intelligence (AI) to apply informatics to the development of rubber materials used in tires and to tire shape design.
