Tire design Archives - Tire Review Magazine
The Sound of Silence: Engineering for a Quiet Ride

Most consumers don’t realize how much tire design can have an impact on vehicle performance and overall passenger comfort – and comfort includes the sound of silence.

Engineering Quiet tires
Cooper Tire Wins Two Design Awards

Cooper Tire & Rubber Company received design awards for two of its tires.

Cooper Tire & Rubber Co.
Yokohama Uses AI to Optimize Tire Design Research

Yokohama Rubber has announced that it has developed a new tire design technology that uses artificial intelligence (AI) to apply informatics to the development of rubber materials used in tires and to tire shape design.