TIA Introduces Certified ETS Program
The Tire Industry Association introduced an all-new certified Earthmover Tire Service (ETS) training program during its OTR Tire Conference in Tucson, Ariz. The program will follow the same “train the trainer” model that has been successfully used in its commercial tire service (CTS) and automotive programs, according to Kevin Rohlwing, senior vice president of training
TIA Releases 2014 CTS Instructor Training Schedule
The Tire Industry Association has announced dates for its 2015 Certified Commercial Tire Service (CTS) Instructor Training and Certification Classes in Baltimore, Md. and Denver, Colo. TIA’s CTS instructor course is designed to train the trainer. The class combines classroom and hands-on demonstrations and covers all aspects of truck tire and wheel servicing including OSHA
TIA Sets Five 2015 ATS Tour Dates
The Tire Industry Association (TIA) has set dates for five of its 2015 Automotive Tire Service (ATS) training tour locations: Feb. 24-27 – Charlotte, N.C. May 19-22 – Minneapolis, Minn. June 23-26 – Denver, Colo. July 14-16 – Chicago, Ill. (three days only) Sept. 22-25 – Baltimore, Md. The 4-day in-depth hands-on training classes will
Webinar to Help Tire Dealers Create Social Media Plan
The Tire Industry Association will be hosting a webinar, “Plan for Success: Create a Social Media Plan for 2015” presented by Moving Targets on Jan. 13, 2015 from 2 p.m. – 2:40 p.m. (EST). TIA said that during the webinar, participants will learn how to create a social media plan that aligns with business goals;
TIA Offers 2015 Retread Date Code Calendars
The Tire Industry Association has released its 2015 Retread Production Date Code Calendar to assist dealers. TIA’s Retread Production Date Code Calendar is an easy to use reference that indicates the correct number for each production week, the association said. The calendar also includes other information, such as load index, speed symbol and ply
TIA Opposes RMA Tire Registration Proposal
The Tire Industry Association will fight a proposal from the Rubber Manufacturers Association to reinstate a mandatory tire registration program. During a panel on tire registration and recalls at the Passenger Vehicle Tire Safety Symposium held by the National Transportation Safety Board, the RMA cited low registration rates of tires sold by independent retailers as
TRIB Invites Members To Attend TIA’s Federal Lobby Day
TRIB has invited all of its members to join The Tire Industry Association (TIA) at its Federal Lobby Day on Feb. 5 in Washington D.C. The purpose of the day is to meet and speak directly with members of Congress and committee staff about highway funding and proposals that will impact the U.S. tire industry.
Cat to Demo at TIA OTR Conference
The Tire Industry Association has added a Caterpillar equipment demonstration has been added to the 2015 OTR Conference. The demonstration will take place Feb. 20 at the company’s Tinaja Hills Demonstration and Learning Center in Green Valley, Ariz. “We are thrilled that Caterpillar has offered this tremendous and unique opportunity for our delegates to visit
Pre-GTE Events Set Record Registration
This year a record number of registrations have been made for the Tire Industry Association’s pre-Global Tire Expo special events in Las Vegas, the association said. Registration for the TIA Cocktail Hour, the Tire Industry Honors Ceremony and the TIA Welcome Reception, all hosted Monday, Nov. 3, is up more than 30%. TIA said to
Freda Pratt-Boyer Outlines 2015 Plans
I am truly honored to serve as president of the Tire Industry Association (TIA) beginning in November. I look forward to expanding upon the great work accomplished by Ken Brown, the entire board of directors, and the TIA staff. With more than 27 years in the industry, it is exciting for me to have the
TIA Hosting Sales Webinar
The Tire Industry Association has partnered with LogMyCalls to host a webinar for tire dealers. “Data from Million of Calls: 10 Proven Ways to Sell More Tires” will be presented by McKay Allen, inbound marketing manager at LogMyCalls, on Oct. 22 at 2 p.m. Dealers who attend the webinar will learn specific sales and marketing
Michelin/TIA Scholarship Application Now Open
The application period for the 2015/2016 Michelin/TIA Scholarship is now open, according to the Tire Industry Association. The scholarship program is open to both part-time employees and dependent children of full-time employees at TIA member tire dealers. Applicants must be a high school senior planning to pursue a post-secondary education at an accredited two- or
