Michelin Premiers Year Three ‘Beyond the Driving Test’ Campaign
Michelin North America and the Fédération Internationale de l’Automobile (FIA) has kicked off the third year of its award-winning Beyond the Driving Test road safety campaign by premiering new video content during Australian rock band 5 Seconds of Summer’s U.S. tour. Through the campaign, Michelin focuses on raising awareness of the importance of tire safety
Tire Rack Street Survival Has Record 2015, Plans Bigger 2016
Tire Rack Street Survival, a national, nonprofit program for advanced teen driving formed by BMW Car Club of America Foundation and Tire Rack, held its largest program ever in 2015. In 2015, eight schools participated in the program across the country on the same weekend, making it the program’s biggest weekend ever. The program also
