2018 World Class Technicians Announced By ASE, Auto Care Association
See which technicians earned the 22 ASE certifications to be honored as a 2018 World Class Technician.
TechForce, Arizona Science Center Inspires Next Generation of Techs
TechForce Foundation, a organization that encourages and supports students through their technical education, worked with the Arizona Science Center to host CREATE at the Center.
End the Search: Find the Technicians Your Shop Needs
Across the country tire dealerships are experiencing empty bays and shops are even closing their doors due to simply not having enough auto repair technicians to get the job done. There are dozen of theories as to why shops can’t find, hire, and keep quality technicians. Some blame the millennial mindset, the aging workforce, and the cultural shift to denounce “dirty” auto jobs. Others attribute the shortage to tech schools not producing quality technicians. But it’s not the why this shortage is happening that is the most important point here. What you should be thinking about is how are you, the independent tire dealer, going to change this problem for your business? How are you going to proactively hire and develop technician talent that will help your business thrive? “Sometimes the most important thing is backing up and getting involved in their community and building some relationships with future techs as they’re growing and maturing rather than just putting all your attention on graduates or people looking for jobs,” says Jennifer Maher, CEO and executive director of TechForce Foundation, a non-profit organization committed to helping tech students with scholarships and grants, and creating tools for employers to hire and train techs. You have the ability to be a part of the change and bring in a new generation of successful technicians, you just have to get involved.
Auto Care Careers Creates On-Campus Recruiting Effort
Auto Care Careers has launched a new program – Auto Care Careers on Campus – that partners with universities, colleges and vocational schools to promote careers in the auto care industry.
Continental Launches ‘We Get It!’ Theme to Support Technicians
Continental has released the new aftermarket theme, “We Get It!” in order to emphasize its its commitment to “Elite” automotive technicians. “Automotive technicians are highly trained, dedicated professionals, requiring years of schooling and on-the-job experience to become trustworthy experts in their field,” said Tom Lee, Continental’s marketing manager for its North American aftermarket business. “And
CRP Automotive Releases Video Series
CRP Automotive has launched a video series to educate professional technicians. “Inside The Brands with CRP” is designed to provide technicians with the latest tips, techniques and product developments, the company said. The video series will feature brief presentations from CRP Automotive’s Rein Automotive, Pentosin, ContiTech, AJUSA and FERTAN brand managers. “At CRP Automotive, we
