The Greatness Wrap-up: Johnny g & Friends, Season 1
Any industry, sport or line of work has “the greats” — those people that others in the industry know for the work they do, the business they’re building and the legacy that they’re creating. They’re known for their steadfast leadership, problem-solving abilities, and most importantly, their unwavering passion for the industry and serving their communities.

Tire Industry Pros Share Their Top Motivators for Success
Any industry, sport or line of work has “the greats” — those people that others in the industry know for the work they do, the business they’re building and the legacy that they’re creating. They’re known for their steadfast leadership, problem-solving abilities, and most importantly, their unwavering passion for the industry and serving their communities.

Craig Tate: The Most Important KPI in the Tire Business (Podcast)
Think of your favorite sports team. At the height of their success, you probably knew their record, some of the players’ stats and all the commentary around what was being said about the team. Now, apply that mindset to your business. That’s what Craig Tate, former owner of Tate Boys Tire & Service, did to

Adopting an Athlete’s Mindset in Business with Craig Tate
Teamwork is key to running a successful business, and no one knows that better than Craig Tate. A second-generation tire dealer with a passion for the tire business, Craig was a college football player who took over his father’s tire dealership with his brother, Chuck, in 2000, and named it Tate Boys Tire & Service.

GB Auto Service Acquires Tate Boys Tire & Service
The transaction positions GB Auto as sixth largest independent tire and automotive service company in the U.S., according to the company.

Tire Dealers Adapt to ‘New Normal’ During the Pandemic
Tire Review reached out to four independent tire dealerships to get a pulse on their business during these turbulent times.

2018 Top Shop Winner: Tate Boys Tire & Service
For Tate Boys Tire leadership, Tire Review’s 2018 Top Shop Winner, running a multi-store tire business is like operating a professional sports team, with core values that their team to success.

Tate Boys Tire & Service: Team Players from the Start
Tate Boys leadership’s love of team sports helped shape the store’s culture from the start.

Tate Boys Tire & Service: Surviving the Loss of a Family Member
Dealing with the death of a loved one can be one of life’s hardest challenges, especially when it’s your brother, business partner and best friend like Craig Tate experienced with the loss of his brother, Chuck.

Tate Boys Tire & Service Wins Tire Review 2018 Top Shop Award
Tire Review has revealed Tate Boys Tire & Service as its 2018 Top Shop Award Winner.

Tire Shop Retail: Making a Positive First Impression | Part 1
In an era of Yelp ratings and social media reviews, the retail landscape, especially for tire dealers, is changing. And the secret to your success – and a positive customer experience – begins with your store’s design.

Tate Boys Tire Names New CEO
Oklahoma-based Tate Boys Tire & Service has announced Martin R. Schoenthaler as a new partner and CEO. Schoenthaler will help lead the continued growth of Tate Boys as they look to expand their presence throughout the northeast Oklahoma, the dealership said. “We’re excited to have Marty with us,” said Chuck Tate, Tate Boys Chief Operating
