This increase of 2-10% will have an effective date of Feb. 15, the company says.
The new model Mirai will be outfitted with the high-performance Falken Azenis FK001 all-season tires that the company says balance wet and dry performance.
Sumitomo has a new senior vice president, vice president of marketing, vice president of 4-wheel sales and vice president of finance.
Sumitomo says several factors have driven the need for this price increase, including increased costs in both transportation and labor.
The new tire succeeds the Sumitomo HTR A/S P02 in ride comfort, wet braking, tread life and winter traction, the company says.
In the latest COVID-19 dealer forum, SRNA staff members said they expect the market to have an opportunity to swing back from pandemic losses in the second half of the year.
Falken Tires says the RI191 expands its commercial product lineup to meet increasing demand for the 19.5 segment.
As governments plan to reopen nonessential businesses in the coming weeks, the tire industry and tire dealer businesses are set to see an uptick in business, Sumitomo executives said.
SRNA executives shared insights on the impact that the coronavirus is having on the company, the tire industry and major automotive market growth indices.
Consumer tires, truck and bus radial (TBR) and original equipment, as well as Dunlop motorcycle tires, will be included in the discussions.
TMC Expo attendees will have a chance to win a choice of premium Sumitomo steer, drive or trailer tires through the Commercial Truck Tire Giveaway.
The increase of up to 5% will take effect March 1, according to Sumitomo Rubber North America.