Using Tiremakers’ National Campaigns to Your Advantage Locally
Whether your shop represents one or one dozen tire brands, it’s worthwhile to find out what opportunities exist to expand your own marketing efforts by riding the coattails of tiremakers.
Conti Sponsors SST Series, Showcasing New AT Design
Continental Tire has teamed with Speed Energy Stadium Super Trucks as a tire partner through the 2019 season, an opportunity to showcase the company’s new TerrainContact A/T light truck tire.
Yokohama Tire Partners With Subaru Motorsports USA
Yokohama Tire announced it has formed a marketing and motorsports partnership with Subaru Motorsports USA this season.
Yokohama Tire Partners with FuelFest Honoring of Paul Walker
Yokohama Tire has been named the presenting sponsor of FuelFest, an automotive festival to be held at Angels Stadium in Anaheim, California.
Firestone Named Title Sponsor of Firestone Grand Prix of Monterey
Firestone Americas, Inc. and the County of Monterey announced a two-year agreement for the Firestone brand to be the title sponsor of the Firestone Grand Prix of Monterey at WeatherTech Raceway Laguna Seca in Monterey, California.
Bud’s Tire Pros Helps Recognize Veterans At Cal Baptist Basketball Games
Bud’s Tire Pros, a 2016 Top Shop Finalist, has teamed up with California Baptist University’s men’s basketball program to recognize a military veteran at each home game.
Goodyear Renews Cotton Bowl Sponsorship
The Goodyear Tire & Rubber Co. signed a multi-year agreement renewing its title sponsorship of the Goodyear Cotton Bowl Classic and created tire sculptures of the universities’ mascots that played in the bowl game this year.
Sullivan Tire and Auto Service Announces Sports Partnerships
Sullivan Tire has announced agreements with Boston Bruins defenseman Torey Krug and New England Patriots fullback James Develin.
Apollo Tyres Signs On Renowned Cricket Player as Brand Ambassador
Apollo Tyres has signed on Sachin Tendulkar, an icon in the sport of cricket in India, as its brand ambassador for five years.
Kumho Tire Continues Sports Marketing with Professional Soccer Partnership
Kumho Tire has extended its partnership with Tottenham Hotspur, a prestigious soccer club in the English Premier League, for another three years.
Fountain Tire Employees Create Fan Font for Local Ice Hockey Team
Edmonton, Canada-based Fountain Tire is sharing fans’ passion for their local ice hockey team with its latest campaign – Fountain Tire FanBods.
Pirelli, Prada to Partner in 2021 America’s Cup Sponsorship
Pirelli has signed an agreement with Luna Rossa Challenge which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021.
