Atturo Tire Joins ‘Woodward Dream Cruise’ as Gold Sponsor
This will be Atturo Tire’s inaugural year attending and sponsoring the Woodward Dream Cruise.
CEAT Announces Three-Year Partnership with Rodeo Alliance
CEAT is the official ag tire sponsor of the World Champions Rodeo Alliance, a professional sport and entertainment entity that produces major rodeo events across America.
Yokohama Enters New Porsche Race Series Partnership
Yokohama will be the official tire partner and presenting sponsor for the USAC-sanctioned 2021 Porsche Sprint Challenge North America by Yokohama.
Continental Tire Supports ‘Dinner with Racers’ Amazon Prime Series
Following four years on the road recording motorsport storytellers, “Dinner with Racers” has announced a new addition to its podcast, supported by Continental Tire.
Point S Will Sponsor Women’s Handball World Championship
This year, Point S will be sponsoring the Women’s Handball World Championship in Kumumoto, Japan starting Nov. 30.
Hankook Tire Returns for Second Year as Official Sponsor of COTA 24H Race
Hankook Tire returns as the official sponsor and sole tire supplier for the 24H of COTA race alongside organizing partner CREVENTIC.
Hercules Tires Extends Sponsorship Agreement with Greg Wilson Racing
Hercules Tires has extended its partnership with Greg Wilson Racing and entered into a multi-year sponsorship agreement.
Meyle Sponsors Drift United Racing Series
Meyle has become a main sponsor of the Drift United racing series, that kicks off a new season this weekend.
Bridgestone To Sponsor PGA’s Senior Players Championship, Moving Bridgestone Invitational in 2019
Bridgestone Corp. will become the title sponsor for the Senior Players Championship and has plans to move the locations of its Bridgestone Invitational, which Bridgestone also sponsors.
Federated Extends NASCAR Cup Series Sponsorship
Federated Auto Parts will extend its entitlement sponsorship of the fall Monster Energy NASCAR Cup Series race at Richmond Raceway in Virginia.
Yokohama Tire Named Title Sponsor Of The Manhattan Kickoff Classic
Yokohama Tire’s youth soccer program has expanded again. The tiremaker is now the title sponsor of the Manhattan Kickoff Classic Driven by Yokohama.
Federated Auto Parts Renews Sponsorship of Ken Schrader Racing
Federated Auto Parts has reaffirmed its sponsorship of Ken Schrader Racing for the 2018 racing season.
