sponsorship Archives - Page 4 of 10 - Tire Review Magazine
Indy Lights Rebranded to INDY NXT by Firestone

Firestone‘s INDY NXT will feature a new generation of global racing talent, competing for podiums and the opportunity to join the elite ranks of the NTT Indy Series. The presenting sponsor and official tire of Indy NXT will be Firestone, also the official tire supplier and longtime partner of the NTT Indycar Series. Indy NXT

Pirelli North America Continues Rebelle Rally Sponsorship

Pirelli North America will once again sponsor the Rebelle Rally, the first women’s off-road navigation rally raid in the United States. According to Pirelli, the rally is an endurance competition for women requiring precision driving and navigation over 1,553 miles (2,500 kilometers) through Nevada and California. Pirelli says the rally is not a race for

Yokohama Tire Rolls into Nitro RX Races

Yokohama Tire and Nitro Rallycross (Nitro RX) are back in the U.S. for three races, beginning October 1-2 at ERX Motor Park in Elk River, Minnesota. Yokohama, the official tire supplier of Nitro RX, says it is rolling into the event ready to support a myriad of classes. “Rallycross is extremely demanding and Nitro RX

Torqata to Host ‘Reinvent the Wheel’ Hackathon 2.0

Torqata announced that it, in partnership with sponsors American Tire Distributors (ATD), Google Cloud, and Continental, will host the ‘Reinvent the Wheel’ Hackathon 2.0 on Nov. 11, at ATD’s headquarters in Huntersville, North Carolina. The 24-hour competition invites college students and professionals specializing in data science at all experience levels to develop sustainable solutions that

Continental Tire to Partner with GR Cup in 2023

Continental Tire announced it will become the official tire of the GR Cup, an all-new single-make racing series created by Toyota Gazoo Racing North America (TGRNA). The multi-year partnership kicks off with the inaugural season of the GR Cup in early 2023. The Continental ExtremeContact DR is a racing slick tire that was developed specifically

Titan to Host FFA Tire Auction and Events at Farm Progress 2022

Titan International has listed several events it has planned for the Farm Progress Show from August 30 through September 1 in Boone, Iowa. Titan also says it plans to introduce its newest tire technology for sprayer applications at Farm Progress. Titan is bringing back the FFA tire auction with a special guest auctioneer: Youtuber Cole

GT Radial Driver Kazuya Taguchi Wins Formula DRIFT in St. Louis

GT Radial driver Kazuya Taguchi recorded a number of firsts at the St. Louis Formula DRIFT competition on July 15-16, the company says. He qualified for first place and backed that up with his first-ever podium finish in Formula DRIFT at Round 5. Round 4 of the Formula DRIFT PRO Championship in New Jersey on

Apollo Tyres Extends Agreement With 1000 Miglia Classic Car Rally

Apollo Tyres has signed a new three-year agreement with the 1000 Miglia classic car rally in Italy, further extending its “Official Tyre Partner” status that commenced in 2017. The deal will see the company’s Vredestein product brand feature at locations throughout the rally and in all of the event’s online and offline marketing. The new

Nexen Tire Sponsors Dirt Track Driver Chase Frohnapeel

Nexen Tire America, Inc. is sponsoring Chase Frohnapfel, an up-and-coming late-model dirt track driver with Frohnapfel Motorsports based in Canal Winchester. This sponsorship puts Nexen Tire America branding in several places on Chase’s car, fire suit, pit area and other team areas. Chase is also promoting the brand during open-pit events, meet and greets and

Falken Scores Three Podiums at Amsoil Championship Off-Road Series

Falken drivers scored a second place and a pair of thirds in the season-opening rounds of the 2022 Amsoil Championship Off-Road Series at Antigo Lions Roaring Raceway. The triple-podium results came from the efforts of Trey Gibbs of Murrieta, CA, who earned third in the ProLite race in Round 1, having started in 22nd. Gibbs during

CEAT Specialty Tires Continues Rodeo Sponsorships

CEAT Specialty Tires is sponsoring rodeo events across the U.S. again this year to build awareness of CEAT as the Ag tire choice for farms and ranches of all sizes, the company says. The tire company is the “Official Ag Tire Sponsor and Exclusive Category Event and Broadcast Partner” of the World Champions Rodeo Alliance,

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Titan Sponsors Outlaw Young Guns Program  

Titan International, Inc. announced its three-year title sponsorship of the new Outlaw Young Guns program from the Outlaw Truck and Tractor Pulling Association. Titan will be creating a series of competitions, within its regular pulling schedule for drivers 16 to 25 years old across the Western Midwest and Central corn belt states this summer. Kelsie

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