SEMA Archives - Page 4 of 34 - Tire Review Magazine
Right to Repair Legislation Re-Introduced in Congress

Federal legislation will provide consumers rights to repair their vehicle while protecting a free and fair repair market.

Rotary Releases New Line of A/C Recharging Machines

Rotary, part of Vehicle Service Group (VSG), announced the launch of its new line of fully automatic air conditioning diagnostic and recharging equipment through Rotary’s recently announced partnership with TEXA. Unveiled for the first time at the recent 2022 SEMA Show, Rotary said its new product line provides North American automotive service professionals with an

TIA CEO, SEMA WTC to Headline California Tire Dealer Luncheon

The California Tire Dealers Association will hold its annual CTDA / 1-800EveryRim New Year Luncheon at Geezers Restaurant on Jan. 26, 2023, in Santa Fe Springs, California. Tire Industry Association (TIA) CEO Dick Gust and SEMA Wheel & Tire Council Select Committee Member Steve Swanson of The Carlstar Group will headline as speakers at the

CTDA Luncheon 2023
Understanding Digital Vehicle Inspection Data with Hunter Engineering [VIDEO]

Whether we like it or not, data rules our world today—you know it and your customers want it. Haven’t you noticed that some customers are more informed on what they want when they make a tire purchase? That’s because they’re collecting data—any bits of information—that will ensure they are making a good investment. One way

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Hercules Tires’s Simpson: Adapting to Light Truck Tire Trends [Video]

In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels, the TIS TT1, by Hercules, that targets larger fitments and aesthetics any off-roader would drool over. So, with a wide range of product launches, what’s

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1-800EveryRim’s RimText Featured at SEMA Products Showcase

Featured in this year’s SEMA Show New Products Showcase was EveryRim‘s new RimText. RimText is a system by which shops can quickly and easily purchase OEM wheels and sell their take-offs. “Shops can click a pic of the OEM wheel they need to replace, send [it to us] and done. No part number or model

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TIA Hones in on EVs, Training & Gaining New Members

This year and into 2023, the Tire Industry Association has quite a bit on its agenda, including updating training programs, preparing dealers for future EV service, and, of course, lobbying for dealers on issues such as Right to Repair. TIA CEO Dick Gust shared the various ways the association is working to help tire dealer

TIA Dick Gust
SEMA Announces Five-Year Vision to Expand

SEMA announced a five-year vision to expand the SEMA Show into an “all-city” experience. Officially called SEMA Week, the expansion’s goal is to create the most passionate and exciting automotive event in the world. SEMA Week will kick off in 2023 with new concepts, activities and events introduced over the five-year roll-out period. SEMA said

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Rotary Partners With TEXA, Debuts New ADAS Calibration System

Rotary, part of Vehicle Service Group (VSG), showcased its new mobile Advanced Driver Assistance System (ADAS) solution as part of its “Serving the Shop” initiative at the 2022 SEMA Show in Las Vegas. The company also announced a new partnership with TEXA, a development and production manufacturer of diagnostic tools for the vehicle repair industry.

CEMB’s 2-Hit Wheel Balancer Looks to ‘Transform’ Balancing

CEMB USA debuted its new 2-hit wheel balancer at this year’s SEMA Show, which aims to simplify wheel balancing, especially for entry-level technicians. The new balancer uses a two-hit method on the tire to confirm wheel dimensions and send the data to the wheel balancer. Here’s how it works: The operator follows on-screen instructions and

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Myers Tire Supply Launches MXP XTreme Performance Tool Line

During the 2022 SEMA Show, Myers Tire Supply hosted a press conference to launch its newest line of tools: the MXP Xtreme Performance line. Paul Johnson, vice president of distribution at Myers Industries, and Sherri Wolford, director of marketing at Myers Tire Supply, announced the new line. The MXP Xtreme Performance line consists of: Myers

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Continental Tire Launches ExtremeContact Sport02

Continental Tire announced the release of its all-new ExtremeContact Sport02, a summer ultra-high performance tire for passenger cars ranging in size from 15-21-in. rim diameters. Ideal for both the street and the track, Continental says this tire comes complete with SportPlus Technology, which provides responsive handling, a better grip on wet roads and extended tread

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