Nitto Re-launches Driving Line Site
Nitto Tire U.S.A. has redesigned its Driving Line website, www.drivingline.com Since 2012, Driving Line presented by Nitto Tire has been delivering content about each niche of automotive culture. Designed for enthusiasts, the new Driving Line site features a custom-tailored browsing experience, striking photography, an interactive user experience, and live event coverage, Nitto said. The site
Greenball Launching All-Steel Trailer Tire at SEMA
Greenball Corp. is launching an all-new heavy-duty specialty trailer tire at the 2015 SEMA Show – the 12 ply rated Tow-Master ASC. “We’re very excited to showcase our latest development to the automotive trade and media at SEMA Show,” said Randy Tsai, senior vice president. “As pickup truck towing capabilities continue to improve, we felt
Omni Launches New Radar RW Winter Tires
Omni United has launched a new Radar RW line of winter tires for the North American market. The new winter tire line-up includes three products: the Radar RW-5, the RW-5+ and the RW-5S. All of the tires have similar block placement, siping density and construction for winter performance, while both the RW-5+ and the RW-5’s
Hercules Tire to Preview Roadtour 855 SPE at SEMA
Hercules Tire & Rubber Co. will preview its new Hercules Roadtour 855 SPE premium all-season touring tire at the 2015 SEMA Show. The Roadtour 855 is a luxury-touring tire that delivers enhanced traction, precise handling and a quiet ride, the tiremaker said. The tire’s advanced silica tread compound and asymmetric tread design ensure dependable performance.
Hercules Increases Ironman All Country M/T Production
Hercules Tire & Rubber Co. plans to increase production of its Ironman All Country M/T off-road tire in response the tire’s demand following the 2014 SEMA Show, the tiremaker said. “We introduced the Ironman All Country M/T at SEMA 2014 to great reception, and in the past year we have been thrilled about the persistent demand
BFGoodrich Partners with SCORE at SEMA
Michelin North America’s BFGoodrich tire brand is partnering with SCORE International Racing to demonstrate its off-road racing leadership and heritage at the 2015 SEMA Show. In addition to BFGoodrich’s Pit Crew Challenge in the Silver Lot, the tire brand is sponsoring the SEMA Show SCORE Baja 1000 experience. At the SEMA Show SCORE Baja 1000
TIA’s All-Female Certified ATS Program a Success
The Tire Industry Association hosted its first-ever all-female Certified Automotive Tire Service Instructor Training course on Oct. 6-9 in Denver, Colo. Eight women attended the program. “This being the inaugural class, we had no expectations. I was thrilled with the turnout and the class was excellent. The ladies in attendance where there to learn and
Bar’s Leaks and Rislone at 2015 SEMA Show
Bar’s Leaks and Rislone are expanding their Automotive Aftermarket Industry Week presence with their first-ever booth at the 2015 SEMA Show. Bar’s Leaks will debut its Valve Seal Oil Consumption Repair and the Head Seal Blown Head Gasket Repair at booth #32303 in the Upper South Hall Racing & Performance section of the Las Vegas
Toyo to Present Virtual-Reality Experience, Specialty Cars at SEMA
Toyo Tire USA Corp. will have three different display locations at the 2015 SEMA Show from Nov. 3-6 in Las Vegas. Outdoor Display At Toyo’s outdoor display visitors can experience a sneak peek of the Recoil 3 through a virtual-reality film. The video will feature Team Toyo’s BJ Baldwin, and his Monster Energy / Toyo
Bartec Conducting Live Demos at SEMA
Bartec USA will showcase its Tech400Pro TPMS offering during live demonstrations at its booth, #40062, during the 2015 SEMA Show. “The Bartec Tech400Pro, is part of the TPMS Pro Series of Tools, and has the capability to reprogram the recommended inflation pressure on cars and light trucks with TPMS. This means the proper TPMS low
Sonic Tools to Attend SEMA for First Time
Netherlands-based Sonic Equipment’s U.S. subsidiary Sonic Tools will attend the SEMA Show for the first time this year and exhibit its line of tools and storage solutions. Sonic Tools will give SEMA attendees a personal introduction to the company’s product range at Booth #16607 in North Hall of the Las Vegas Convention Center. The company
MAM to Demonstrate New Software at SEMA
MAM Software Inc. will display products at the 2015 SEMA show, at Booth 40129 from Nov. 3-6 at the Las Vegas Convention Center. At the show, MAM will demonstrate its VAST Enterprise business management and Point of Sale system. The software streamlines processes, improves efficiency and enhances customer service by helping automotive service providers and