Sasha DiGiulian Archives - Tire Review Magazine
Falken Partners with Rock Climbing Champ

Sumitomo Rubber Industries’ Falken tire brand has partnered with world-champion rock climber Sasha DiGiulian. DiGiulian will be featured in the company’s “Grip the Moment” campaign. “Grip the Moment” reminds people to embrace the journey as much as the destination, and features athletes who embody that spirit, Sumitomo said. “In climbing, performance and grip are everything,”