sales Archives - Page 20 of 21 - Tire Review Magazine
13 Hidden Sales Boosters: Sales Sagging? Pick Them Up With These Not-So-Secret Opportunities

“Dang it! This is the fourth month we haven’t made our sales target. What’s going on? I’ll bet it was that last price increase. Those tire companies just keep hitting us for more and more, and we can barely get any tires! And, betcha that new discounter in the next town is getting all my

Biz Smarts Have No Gender

Women the weaker sex? Bite your tongue. Whether you’re male or female, to be successful in the retail or wholesale tire industry, you need business smarts, the ability to overcome challenges, and, above all, brass knuckles. An interesting combination of softness, intelligence and fiery spunk, women tire dealers are roaring. Once an oddity in a

Your Dealership is Doomed: The Diversity of Customers

Remember the days when the only woman in your shop was the one half-naked on the calendar? Well, it’s time to forget them. The female portion of your customer base is not a "niche." In fact, women are regular – if not primary – customers of automotive service providers. Consider these statistics, courtesy of the

Crack the Code: How Do You Become Customer-Centric? The Answer is Simpler Than You Think

How Do You Become Customer-Centric? The Answer is Simpler Than You Think If you’ve ever attended a business seminar, trade conference or a similar event, it’s likely you’ve heard about CRM. Maybe you’ve listened to consultants glorify the benefits of CRM "modules" or "solutions" that, when plugged in, will increase your profitability. Behind the biz

Ride & Drives: Looks So Easy, but More Than Just A Little Planning Goes Into Ride & Drive Events

When dealers hear the term "Ride & Drive," they tend to think of their tire supplier hosting an event to show off its hot new product. The event is usually at some nice locale like Phoenix, Las Vegas or Orlando. Generally, the colder the weather at home, the warmer the event location. And, with luck,

Online on Target

Leveraging Web to Expand Market Can Be Easier Than You Think Before you dismiss the idea of a 24/7 tire dealership as impractical, too labor intensive or judge it DOA without a chance for a positive ROI, take a look at what could be in it for you. The Internet is not just a venue

Good First Impression

Good First Impression Phone Skills, Being Attentive and ‘Smiling’ Can Win Over Customers I had a plumbing problem at my house and decided to repair the problem myself. I took the sink apart and proceeded to The Home Depot. I found the plumbing department and rummaged through the bins for about 15 minutes for the

Genders and Generations: Figuring Out What Really Makes Your Customers Tick

Figuring Out What Really Makes Your Customers Tick Tire dealers see a variety of customers stream through their doors everyday. Quiet ones, loud ones, demanding ones, meek ones, young ones, old ones. And no matter who comes in, the dealer has to be ready. If he isn’t, business will be lost. Handling customers is always

Image Is Everything: How Your Customers See Your Shop Is The Sum of Many Parts

Image Is Everything How Your Customers See Your Shop Is The Sum of Many Parts It’s tough to nail down a single definition of tire dealership image. It’s one part customer service: Do your customers walk away satisfied? Was their car fixed to their expectation, and will they come back? It’s one part shop appearance:

Back for More?: Correcting ‘The Comeback’ Before It Happens Can Save Profit Dollars

Back for More? Correcting ‘The Comeback’ Before It Happens Can Save Profit Dollars If you label your customers as "nuts" to brush off their vehicle repair complaints and tell them to "just bring it back" without addressing the actual core problem, your comebacks are not only costing you cash today, but tomorrow, too. "So what’s

Their Best Interest: Honesty and Going By the Book The Only Way to Keep Customers

Their Best Interest Honesty and Going By the Book The Only Way to Keep Customers Diary ProfileBarry Steinberg, OwnerDirect Tire (Four locations)Location: Boston, Mass.Years in Operations: 26No. of Bays: 50No. of Techs: 22 service techs and 34 tire techsTire Brands Carried: Toyo, Cooper, Dunlop, Falken and PirelliAverage Jobs/Day: 275-325Tire/Service: 45%/55%Other Non-Tire Services: Complete undercar services, brakes,

Case 2: Build Their Respect and Trust

Case 2: Build Their Respect and Trust Dealers can’t just open their doors, display some tires and sit back and watch profits roll in. It doesn’t work that way – and if it did everybody would be doing it. No, tire dealers have to market. They have to gain trust. They have to provide honest