GfK Adds Bridgestone Stores to POS Panel Tracking Tire Sales
Bridgestone Americas, with 2,200-plus tire and automotive service centers in the U.S., has signed on as a charter data provider for GfK’s new point-of-sale tire panel. Bridgestone also will be among the first subscribers to GfK’s nationwide tire data, the company said. “Throughout my career in consumer packaged goods, point-of-sale data and national trends information
