Given the significant upsurge in consumer reliance on search engines for initiating a business relationship, no dealership can afford to ignore SEO and online marketing.
How many times have you encountered a new piece of equipment that you might use in your operation and asked about the price before investigating much further? Perhaps the “sticker shock” turned you off, or you soon stopped listening from that point forward. Quite often you are on the other end of that conversation. You
As we embark on the new Donald Trump presidency – where many anticipate a business management style of governing, it is an interesting exercise to try to discern what changes will occur and how they will impact the independent tire dealer.
Speaker, consultant and Tire Review contributor, Roger McManus is known for his interest in advancing the business success of tire dealers, which now extends into a software platform designed to streamline social sharing by tire dealers across Facebook, Twitter and LinkedIn. The Automotive Marketing Foundation announced McManus will head up the tire manufacturer outreach effort
It is easy to dismiss social media as a bunch of individuals who generally chat about things as mundane as their kids’ soccer games and swapping cute cat videos. The problem with social media is that the connection is not obvious as to how it relates to street-level retail. But, to dismiss it because you
With over a billion people globally logging on to Facebook on a daily basis, it’s surprising that relatively few tire dealers give Facebook much consideration when it comes to their digital marketing. Today if you can identify a specific audience for your product or service, you can be sure that the audience is on Facebook.
Question: “Where do you hide a dead body?” Answer: “On the second page of Google.” Only 10% of people go on to the second page of Google. Because of this, the temptation to cheat to get on page 1 is significant. Google does not like people to cheat. Its punishment, short of banning you,