Reifen Archives - Tire Review Magazine
Zafco Launches Products, Loyalty Program at Reifen Show

Zafco reported success at the 2016 Reifen Show in Essen, Germany, where it displayed a wide range of Zeetex and Otani brand tires covering all tire categories for the European market. The product launch for the much-awaited “Value for Money” range of Zeetex unveiled four new patterns including van tire CT2000 vfm and UHP tire

Reifen Recognizes Bridgestone, Michelin with Innovation Awards 

Bridgestone and Michelin have received Reifen 2016 Innovation Awards for “notably pioneering developments,” Tyres & Accessories reports. Michelin and Bridgestone both won in the Technology and Products category. Michelin was honored for its X Line Energy Triple A range of commercial tires, and Bridgestone was honored for the newly launched DriveGuard range. 4JET Technologies won

Ateq Launches New TPMS Tool

Ateq TPMS Tools released its newest TPMS sensor activation and programming tool, the Ateq VT36, during the Reifen Essen trade show in Germany. The Ateq VT36 allows service providers to activate and display all sensor data in seconds, program all leading universal aftermarket sensors, elect vehicles by make model year look-up, and search sensor replacement

Plans set for 2016 Reifen Tire Trade Show

Messe Essen will host Reifen May 24-27, 2016 in Essen, Germany. Reifen is the only specialist trade fair in the world to cover the entire tire value chain, from pre-production to manufacturing and trade, and finally retreading and recycling. In 2014, the bi-annual event attracted 670 exhibitors and some 20,000 visitors from all over the

Yokohama, Borbet Win Innovation Awards

Messe Essen announced the Reifen 2014 award winners on the evening before the show opened, with Yokohama taking the coveted Innovation Award in the Technology and Products category. The Japanese manufacturer presented its process for the visual representation of the aerodynamic and acoustic rolling behavior of tires to the jury, using the Japanese space authority,

Automechanika, Reifen Partner

Messe Essen and Messe Frankfurt have announced a “far-reaching strategic partnership,” aimed at strengthening the Reifen and Automechanika trade fairs. The partners expressed a joint desire to exploit “synergetic effects in sales and marketing across borders,” the most obvious of which will be package solutions for exhibitors. Messe Essen and Messe Frankfurt will interlink their