Bridgestone Launches Potenza Race Tire
The Potenza Race tire is Bridgestone’s first-ever dedicated replacement tire for track days.

Goodyear Reveals 125th Anniversary Commemorative Sidewall
Goodyear celebrates the Official Throwback Weekend of NASCAR with a special sidewall logo that nods to the past.

Mitas Introduces Tubeless SW-07 Speedway Tire
Mitas said the newly developed construction of the SW-07 Speedway tubeless tire delivers excellent start acceleration, outstanding traction throughout a race, and superior lap times.

Goodyear, Nascar Showcase Legacy of Performance in New Ad
Goodyear will debut a new ad narrated by race legend, Bill Elliott, at DAYTONA 500.

Hankook Tire Signs Multi-Year Partnership with Lamborghini
Hankook Tire will be the exclusive tire and technical partner for the 2023 Lamborghini Super Trofeo series.

Off-Road Racer Jim Horne Joins Team Hercules
As a member of Team Hercules, Jim Horne will represent the brand as ambassadors at competitions and dealer and consumer events.

Travis Pastrana Soars on Yokohama Advan Tires
In the just-released Gymkhana 2022 video, Team Yokohama member and action sports superstar Travis Pastrana is driving/jumping/soaring around Florida in a highly modified, 860-horsepower, turbocharged four-wheel drive 1983 Subaru GL wagon dubbed the “Family Huckster.” The vehicle is fitted with Yokohama’s Advan A052 tires. Yokohama said Pastrana did the impossible and upped the action from

Hoosier Introduces New Sprint Car Dirt Tires
Hoosier Racing Tire has introduced a newly designed rear drive tire for sprint car dirt racing in 2023. The new rear tires feature an updated symmetrical tread pattern design and profile allowing competitors to rotate tires to extend use and longevity, the company said. “Our manufacturing team has expressed the need for mold replacements due

Gallery: Continental ExtremeContact Sport 02 Ride-n-Drive
Smoke filled the air as professional drivers whipped around the curves of an autocross course at the BMW Performance Driving School, pushing Continental’s ExtremeContact Sport 02 tire to its limits. The company’s newest UHP summer tire is geared toward enthusiasts, and to demonstrate just how well the tire performs both on track and street, Continental

From F1 to the Showroom: Talking Racing Heritage with Pirelli
It was a warm and sunny day in Austin, Texas, when my life changed forever. With my face pressed firmly against the tall safety fence leading up to turn one at Circuit of The Americas, I saw a race car do something that defied my understanding of physics up until that point in my life.

Hoosier Racing Tire Introduces the NLMT
Hoosier Racing Tire announced the introduction of the National Late Model Tire (NLMT), which will encompass all dirt super late model racing starting with the 2023 season. The formation of the new NLMT program began as a consolidation of the expansive dirt super late model tire selections currently offered, says Hoosier. After amending the existing

Firestone Race Tires Make INDYCAR Competition Debut
Bridgestone made the competition debut of the Firestone Firehawk alternate race tires made with guayule at the Big Machine Music City Grand Prix in Nashville. According to the company, it is using racing as a proving ground to demonstrate the performance of this rubber material, which it has been researching for more than a decade.
