Bridgestone’s New Race Tire Plant on Track
Bridgestone opened its doors to members of the media this week to give an update on the construction of the facility, which will be the future home of Firestone race tire manufacturing.
Pirelli Celebrates Records, Victories at 2018 Pikes Peak International Hill Climb
Pirelli set records at The Pikes Peak International Hill Climb at the end June.
Yokohama Tires Returns to Broadmoor Pikes Peak International Hill Climb
Adding to Yokohama Tire’s sports marketing spots, the tiremaker returned to the Broadmoor Pikes Peak International Hill Climb with the inaugural running of the Porsche Cayman GT4 Clubsport Pikes Peak Hill Climb Trophy by Yokohama.
Pirelli Returns as Official Motorcycle Tire of the 2018 Lucas Oil Pro Motocross Championship
Pirelli Tire North America has returned as the “Official Motorcycle Tire” of the 2018 Lucas Oil Pro Motocross Championship, marking the third consecutive season for the brand and its Scorpion MX tire lineup.
Falken Tires Takes 4600 Class Win in Ultra4 Series
Falken Tires scored a victory in the Ultra4 Racing off-road series with co-drivers John Mackiewicz and Jonathan David winning the 4600 Class at the “2018 Rock Krawler Showdown in Shamokin.”
Atturo Expands Partnership with Carlson Moto
Atturo Tire has expanded its partnership with Carlson Moto and professional short-course off-road driver Andrew Carlson for the 2018 season.
Pirelli Launches Formula 1 Hot Laps Program For Race Spectators, Celebs
Pirelli & C. S.p.A. announced it will launch a program this year that allows Formula 1 race attendees to be driven in a supercar by a professional race car driver around a championship track.
Yokohama’s GEOLANDAR M/T Named Spec Tire of 2018 TrophyLite Series
Yokohama’s GEOLANDAR M/T G003 was named the spec tire of the 2018 TrophyLite R4 Series, which will kick off in February.
General Renews Best in the Desert Partnership
Continental Tire the Americas’ General brand has renewed its partnership with the Best in the Desert (BITD) off-road racing series in a multi-year agreement.
