Last week, Goodyear dealers across the country were confronted with cancel culture. So, how should tire dealers – independent business owners at the local level – navigate it?
Nokian Tyres has hired Wes Boling, formerly public relations manager with Hankook Tire America, to help manage its brand presence throughout the North American market.
David W. Russ, a former member of the public relations teams for Goodyear Tire & Rubber Co. and Firestone Tire & Rubber Co., has died. He was 71.
Hankook Tire America Corp. is welcoming two new hires to the company’s corporate strategy team.
Seems like the powersports industry has been dominated by “The Big 4” for decades! However we are not talking about Honda, Kawasaki, Suzuki and Yamaha. The real big four that make a difference to your dealership are Marketing, Advertising, Public Relations and Branding. If you have to ask what’s the difference, then you need to