From F1 to the Showroom: Talking Racing Heritage with Pirelli
It was a warm and sunny day in Austin, Texas, when my life changed forever. With my face pressed firmly against the tall safety fence leading up to turn one at Circuit of The Americas, I saw a race car do something that defied my understanding of physics up until that point in my life.
Pirelli North America Continues Rebelle Rally Sponsorship
Pirelli North America will once again sponsor the Rebelle Rally, the first women’s off-road navigation rally raid in the United States. According to Pirelli, the rally is an endurance competition for women requiring precision driving and navigation over 1,553 miles (2,500 kilometers) through Nevada and California. Pirelli says the rally is not a race for
Pirelli Achieves Growth in its Sustainability Score
In the 2021/2022 S&P Global Corporate Sustainability Assessment, Pirelli‘s sustainability score rose to 85 points, eight more than last year. Pirelli says it obtained top scores in many management areas, including governance and due diligence in the field of human rights, management of natural resources and reduction of CO2 emissions. The results, including the analysis
Pirelli Launches WeatherActive All-Weather Tire Range
Pirelli announced the introduction of the WeatherActive range, its first tire range with all-weather capabilities. This new product is backed by the Three Peak Mountain Snowflake rating (3PMS), which certifies that the tire delivers high-level performance even in severe snow conditions, making the WeatherActive a true “four seasons” tire. Pirelli is launching the new WeatherActive
Pagani Utopia Range Uses Specially Developed Pirelli Tires
The Utopia hypercar, recently revealed at the Leonardo da Vinci Science and Technology Museum in Milan, is exclusively equipped with Pirelli P Zero Corsa tires. Pirelli says the technology within the compounds and tread pattern were designed to allow the tire to cope with extremely high power and torque outputs on every road surface. A
Pirelli Equips The Aston Martin DBX707 with P Zero Tires
Pirelli is equipping the Aston Martin DBX707 with Pirelli P Zero tires. Pirelli says its engineers have created new tailor-made tires for the vehicle on top of the 22-in. tire already made for the DBX: P Zero in 285/35R23 size at the front and 325/30R23 for the rear. Pirelli says these P Zero tires benefit
Pirelli Supports United Nations Fund Dedicated to Road Safety
Pirelli says it stands beside the United Nations Road Safety Fund in its commitment to road safety at the global level. A member and supporter since 2018, Pirelli reaffirmed its commitment during the Fund Pledging Event organized in New York by the UNRSF, to which Pirelli has donated $800,000 over the years, to support global
Look Inside Lamborghini’s VIP Lounge in NYC and Drive a Urus with Us
During a recent ride-and-drive with Pirelli, the tiremaker showcased its relationship with Lamborghini with a stop at the prestige OEM’s Lamborghini Lounge, a no-frills building tucked inside New York City’s Chelsea District. Inside, it’s where discerning soon-to-be Lamborghini owners can go and customize their vehicles (namely, the Huracán and Aventador) as part of the carmaker’s
From Race to Road: How Pirelli Puts its Tire Technology to the Test
During a hot, sunny day at Watkins Glen International raceway, Orazio Mastracchio runs his hand along the coarse surface of a used racing slick–tires that for months, Pirelli has worked to make specifically for the Lamborghini Super Trofeo race that weekend. “After every race, we measure the tire. We scrape the [top layer of] rubber
Pirelli Talks EV Tires for the Aftermarket, Investing in North America
You may not be seeing electric vehicles in your shop now, but, as market data predicts, they are coming, and tiremakers are preparing in a variety of ways to provide for this new vehicle segment. Thanks to its OE relationships and technology-driven development, one tiremaker that is making significant strides in this segment is Pirelli,
The Pirelli Elect Range Grows
Pirelli Elect is now widely available for the aftermarket and for winter. Gradual integration of Elect technology will be fit into all the P Zero, Cinturato and Scorpion ranges in summer, all-season and winter versions, the company says. Pirelli says the Scorpion family for SUVs is particularly relevant as it currently has the greatest number
Pirelli Doubles OE Efforts on Electric, Hybrid Plug-In Cars
Pirelli has doubled the total number of tire approvals on electric and plug-in hybrid cars in 2021. Since the launch of the company’s “Elect” marking in 2019, Pirelli has expanded its homologation portfolio, exceeding 250 total homologations on “green” cars, the company says. Pirelli estimates that it will reach its target for market share in
