Pirelli Aims to Educate Women with New Campaign
Pirelli Tire North America has developed a campaign, “Tires for Life,” to educate women about tire safety. Launched in conjunction with National Tire Safety Week, the campaign encourages women to become “Tire Smart.” Working with O2 Media, Pirelli reinforces the message of safety and the importance of maintaining tires in a segment on the show
Ford Honors Pirelli
Pirelli & C SpA has received a Green Pillar Award from Ford Motor Co. during the automakers 17th annual World Excellence Awards. Ford recognized 52 of its top performing suppliers in various achievement areas including cost, quality, performance and delivery. The Green Pillar award recognizes Pirelli’s leadership in sustainability and support of Ford’s ‘Reinventing Green’
Pirelli Lands OE Fitments for Porsche Macan
Pirelli has landed original equipment fitments for the Porsche Macan CUV. The tiremaker will provide both its P Zero summer tire and Scorpion Verde all-season tire for various Macan models. “These versions of the P Zero and Scorpion Verde All Season are tailor-made products, precisely engineered to the characteristics, driving dynamics and electronic features of
Telematics & Tires
Just as vehicle telematics are affecting maintenance and repair, tire telematics are becoming reality, as well. Though several tiremakers may be working on “smart” tires or TPMS developments, Continental and Pirelli already have made waves in this arena. Here’s what their developments mean for right now, as well as a look ahead. Continental has developed
ChemChina Secures Additional Pirelli Shares
ChemChina has reached an agreement to acquire additional Pirelli stock. ChemChina agreed on Monday to purchase a 1.574% stake in Pirelli held by Edizione Srl, according to a Reuters report. The agreement with the Italian tiremaker boosts ChemChina’s ordinary shares of Pirelli under contact to more than 30%. Last month, the Chinese company announced its
Of Mice, Men and Where the ChemChina-Pirelli Deal Will Take Us
Ren Jianxin, the 57-year-old chairman, referred to the $7.7 billion acquisition of Pirelli SpA, as “revolutionary” for ChemChina, almost as though it was the mouse that had swallowed the elephant. In fact, Ren’s ChemChina, which he created 30 years ago on a $1,600 government loan, is six times Pirelli’s size, certainly the elephant in most
Pirelli Notes OE Satisfaction Achievement
Pirelli ranked highest in the performance sport segment for the second year in a row in the J.D. Power 2015 Original Equipment Tire Customer Satisfaction Study. This is the second year in a row and fourth time in the last six years that Pirelli has been ranked highest in the study for the performance sport
Pirelli Launches North American Multimedia Consumer Marketing Platform
Pirelli Tire North America has launched a major multimedia North American consumer advertising campaign supporting its recently released P Zero All Season Plus tire. As part of the ad campaign, Pirelli launched highwayzero.pirelli.com, a new consumer platform. The site features a sleek design and gamification features that enable users to interact with three Highway Zero
Pirelli Completes Transfer of Steelcord Business
Pirelli has transferred all of its steelcord business to Bekaert. Pirelli has finalized the sale of its steelcord activities in China to Bekaert, completing the transfer of Pirelli’s steelcord business to Bekaert. This follows the sale of Pirelli’s steelcord plants in Italy, Romania, Brazil and Turkey to Bekaert. According to the company, the enterprise value
Provera: Counterbid by Bridgestone Would be a ‘Disaster’
Pirelli chairman and CEO Marco Tronchetti Provera has responded to rumors regarding a possible counterbid by Bridgestone that would top a buyout offer by China National Chemical Corp., a subsidiary of ChemChina. Provera said such a move “would be ‘a disaster,’ adding there were too many overlaps between the two companies,” according to a Reuters
Deal ‘Can Only Benefit’ Pirelli, Provera Says
Pirelli CEO Marco Tronchetti Provera told employees today that the partnership agreement with ChemChina “can only benefit” Pirelli’s factories and employment. On Sunday, Tire Review reported that ChemChina entered into an agreement with Pirelli SpA, agreeing to purchase Camfin’s 26.2% stake of Pirelli. Camfin is Pirelli’s largest shareholder. The deal, which is expected to close
ChemChina, Pirelli Shareholder Reach Agreement
A subsidiary of chemical, rubber and tire giant China National Chemical Corp. will make a takeover bid for Italian tiremaker Pirelli SpA, agreeing on Sunday to purchase the stake of Pirelli’s largest shareholder, according to reports from the New York Times and Reuters. The deal, which is expected to close during the summer, will give the
