Pirelli Signs Agreement Supporting the FIA Road Safety Campaign
Pirelli & C SpA has signed a new four-year agreement with the Federation Internationale De L’Automobile (FIA) in support of the FIA’s Action for Road Safety campaign. The campaign, launched in support of the UN Decade of Action for Road Safety 2011-2020, is designed to educate and better inform road users on the importance of
Peter Lindbergh to Shoot 2017 Pirelli Calendar
Pirelli & C SpA has announced Peter Lindbergh as the photographer for the 2017 Pirelli Calendar. This will be the third Pirelli Calendar created by Lindbergh. He previously created calendars in 1996 and 2002. The German born photographer is represented by the Gagosian Gallery and his work has appeared in museums around the world including:
Pirelli Recalls Select P Zero Trofeo Tires
Pirelli is recalling certain P Zero Trofeo tires that may not be marked with a date code, thus failing to comply with Federal Motor Vehicle Safety Standard requirements. According to the tiremaker, 42 P Zero Trofeo tires in size 225/50RR15 91Y and manufactured from April 1, 2015-April 7, 2015, may be affected. Tires not marked
Pirelli Bringing Truck Tires to US
Pirelli Tyre S.p.A. is bringing a line of truck tires to North America. The tiremaker announced the new tire line and its new business entity, TP Commercial Solutions LLC, during the Mid-America Trucking Show in Louisville, Ky., on March 31. The move to bring Pirelli to the NAFTA region was a corporate decision and was
Pirelli Launches New P Zero Tires
Thirty years after Pirelli first rolled out its P Zero tire, the tiremaker has launched a new line of its signature P Zero tires in Portugal. The North America release date has not been announced. The new P Zero line will feature three different tires: the P Zero for sports cars, P Zero for luxury
Pirelli Tops J.D. Power Study Performance Sport Segment
Pirelli received the highest ranking in the Performance Sport segment in the J.D. Power 2016 Original Equipment Tire Customer Satisfaction Study for the third year in a row. The tiremaker has took top honors in the Performance Sport segment for the past five out of seven years, with the highest score in 2016, 2015, 2014,
Pirelli’s 2015 Performance Exceeds Goals
Pirelli & C. SpA reported its 2015 revenue grew 4.8% to 6.3 billion euros, which was above its more than 6.25 billion euros target. According to the tiremaker, improvement in the price/mix component from price increases, greater sales in replacement market and diverse geographic and product mixes is responsible for the growth. Sales in 2015
Inter, Pirelli Extending Shirt Sponsorship Deal
FC Internazionale and Pirelli are in the process of finalizing a 5-year shirt sponsorship deal that would extend the soccer club and the tiremaker’s partnership. The Pirelli brand has been on the soccer club’s shirt for the past 20 years. Once the deal is finalized, the extension of the agreement to 25 years could make the
Pirelli Receives Grant for 2-Year R&D Project
Pirelli SpA has signed a competitiveness agreement with the Lombardy regional government to receive a €1.9 million grant for a two-year research and development project, Tyres & Accessories reports. The tiremaker plans to invest €5.35 million into the project – called “Total Safety System” – to plan new, safe products at its Milan headquarters’ R&D
Francesco Gori Named Apollo Tyres Director
Former Pirelli Tire CEO Francesco Gori has been appointed an additional, non-independent company director of Apollo Tyres’ management board, Tyres & Accessories reports. Gori joined Apollo Tyres as advisor of strategy in Oct. 2015. Apollo Tyres made the decision during the company’s board meeting on Feb. 9. The company also appointed Vinod Rai, former comptroller and auditor general of India,
Max Finkelstein Expands into New Market
Astoria, N.Y.-based wholesaler Max Finkelstein Inc. is continuing to grow with the addition of a new distribution center in Hanover, Md. The 94,000-square-foot distribution center will service areas throughout Maryland, Delaware, Virginia and Washington D.C., all a new market for MFI. Additional centers will be added to better serve this entire footprint, MFI said. The
Pirelli OE on 2016 Jeep Grand Cherokee, Dodge Durango
Pirelli Tire North America has been selected as an original equipment supplier for two new Fiat Chrysler Automobile vehicles. The tiremaker was selected to shoe the 2016 Jeep Grand Cherokee and Dodge Durango. “Pirelli developed these new fitments locally and we think they are the perfect fit for an iconic American make like the Jeep Grand Cherokee,” said
