Apollo Opens Plant Near Budapest
As part of its commitment to global expansion, Apollo Tyres Ltd. celebrated the opening of its new manufacturing facility in Hungary on April 7. Located 44 miles outside of Budapest, the location is intended to support an increasing number of OE customers for the growing tiremaker.
Going Vintage and Outfitting Classic Cars with Modern Tires
Summer is here. On any given weekend, you’ll find the proud owners of classic cars touring the countryside, parked at competitions, or showing off at cruise-in events. Thanks to the increasing numbers of classic car enthusiasts including Baby Boomers, this niche tire segment is growing.
How to Craft and Use Case Studies to Share Customer Stories in Your Marketing
As more information and ideas become available on how to improve marketing and grow your business, a blurring of strategies is also taking place. Techniques once exclusively considered business-to-consumer (B2C) or business-to-business (B2B) are blending, as are shifts in consumer expectations and buying habits. With that, let’s explore a traditional B2B marketing tool that might be easily adapted for use by B2C tire dealers: the case study.
The Busy Trap: Breaking the Cycle of Not Enough Time
I don’t really have time to write this column. And you’re probably too busy to read it.
Tire Pros to Define Standards for Uniformity Across Member Locations
Change is underway within the Tire Pros organization with a call for uniformity and consistency across the franchise network of 740-plus independently owned tire stores.
The Crisis of Trust
For tire dealers, your business – and your livelihood – is based on trust. And though trust is essential to success, it can be a fragile thing.
Driving a ‘Connected Business Model’
In what has been compared to an “industry family reunion,” approximately 1,300 Goodyear dealers and distributors from across North America gathered in late January at the Gaylord Resort in Orlando for the Goodyear Customer Conference.
The Three Ps of Reigniting Your Motivation
How having purpose, passion and a plan helped me overcome challenges at my coffeehouse and can help your business, too.
How to Be Persuasive
The competition for consumer attention can be overwhelming, here’s how romance the customer into action.
Good With the Ladies
Why women matter to your 2017 growth.
Passion, Partnerships Highlight K&M Annual Dealer Meeting
In January, hundreds of tire dealers within the Mr. Tire/Big 3 Tire network gathered in Overland Park, Kan., for the 2017 K&M Tire Trade Show and Dealer Conference.
The Politics of Being a Tire Dealer
And as a tire dealer, you have far more political expertise and influence than you may realize. From serving on boards and councils locally to speaking on industry issues before the House and Senate – even running for office – tire dealers have a reputation for getting involved.
