Pirelli Introduces 18-In. Tire for Trans Am Series
With a growing emphasis on the technological as well as aesthetic proximity to the road car product, the new P Zero Trans Am TA class tires will switch from the current 16-inch diameter to 18-inch, Pirelli says.
Pirelli P Zero Tire Named ‘Best Sporting Tire,’ According To German Magazine Auto Bild
Pirelli’s flagship tire has claimed first place in a test organized by German magazine Auto Bild.
Pirelli Fuses Automotive Design with Musical Notes at SEMA 2018
Pirelli is promoting its latest products at SEMA 2018 — this time with a musical note.
Pirelli Reveals Simplified Tire Range for 2019 Formula 1 Races
For 2019 Formula 1 races, Pirelli will use three tires in different colors to denote the tire’s compounds so that fans can identify which tire is used for each race.
All-Electric Aston Martin to Use Pirelli P Zero Tires
The all-electric model of the Aston Martin Rapid E will be equipped with Pirelli P Zero tires created specifically for the model it is fitted to.
Pirelli Introduces New Bike Tire Technology on PZero Velo Performance Tires
Pirelli has developed a new patented compound for its P Zero Velo performance range of bicycle tires.
Pirelli Designs Custom P Zero Tire for new BMW M5
Pirelli’s perfect-fit philosophy expressed again with a P Zero tire version specifically tailored for the powerful new BMW M5.
Pirelli Extends Custom Colors to its Prestige Tires
In the era of personalization, Pirelli engineers have developed materials that allow for vivid colors on tires.
Pirelli Expands P Zero Line
During a pre-SEMA event in Las Vegas, Pirelli invited media, dealers and friends to the Cleveland Clinic Keep Memory Alive Center to introduce new additions to its P Zero family of tires. The tiremaker also shared details on the new innovations in Pirelli technology, including an update on the company’s strategic direction. Brand Update A
Pirelli Launches New P Zero Tires
Thirty years after Pirelli first rolled out its P Zero tire, the tiremaker has launched a new line of its signature P Zero tires in Portugal. The North America release date has not been announced. The new P Zero line will feature three different tires: the P Zero for sports cars, P Zero for luxury