Mickey Thompson Tires & Wheels has renewed its place as the official tire sponsor of the International Drag Bike League (IDBL) 2017 season.
Kumho Tire and the National Basketball Association (NBA) have renewed their marketing partnership in the U.S., Canada and Korea with a multi-year extension. “The partnership with the NBA, the top professional basketball league, will help further boost our brand recognition and name value as a global tire maker not only in the United States
The Canadian Football League will partner with Kal Tire, Canada’s largest independent tire dealer, and Michelin’s BFGoodrich brand. Kal Tire will be the official partner and the official tire retailer of the CFL and BFGoodrich will be the official tire of the CFL. Both Kal Tire and BFGoodrich will sponsor the 2015 CFL playoffs and