Michelin Becomes Official Tire of IMSA
Michelin North America is now the official tire of the International Motor Sports Association, which celebrates its 50th anniversary in 2019.
Cooper Partners with Big Ten
Cooper Tire & Rubber Co. has signed a deal with the Big Ten Conference to serve as the Official Tire Partner of the Big Ten. The deal includes promotion on the Big Ten Network digital and radio properties as well as in-stadium signage during men and women’s basketball, hockey, football, the Big Ten Football Championship
