official tire partner Archives - Tire Review Magazine
Michelin Becomes Official Tire of IMSA

Michelin North America is now the official tire of the International Motor Sports Association, which celebrates its 50th anniversary in 2019.

Michelin tire IMSA races
Cooper Partners with Big Ten

Cooper Tire & Rubber Co. has signed a deal with the Big Ten Conference to serve as the Official Tire Partner of the Big Ten. The deal includes promotion on the Big Ten Network digital and radio properties as well as in-stadium signage during men and women’s basketball, hockey, football, the Big Ten Football Championship

Cooper Tire & Rubber Co.