Toyo Makes Staffing Changes
Toyo Tire & Rubber Co. is once again shuffling around personnel. Several changes impact Toyo Tire USA Corp. and Nitto Tire USA Inc. Tomoshige “Tomo” Mizutani has been promoted to both chairman and CEO of Toyo Tire USA Corp. and Nitto Tire USA effective Jan. 1. Previously, Mizutani served as president of Toyo Tire USA
Nitto Re-launches Driving Line Site
Nitto Tire U.S.A. has redesigned its Driving Line website, www.drivingline.com Since 2012, Driving Line presented by Nitto Tire has been delivering content about each niche of automotive culture. Designed for enthusiasts, the new Driving Line site features a custom-tailored browsing experience, striking photography, an interactive user experience, and live event coverage, Nitto said. The site
Nitto Produces Two Documentaries
Nitto Tire U.S.A. has produced two documentaries that will be shown on All Nippon Airways (ANA) between Sept. 1 and Nov. 30. The first documentary – “The World’s First Stewardess: Ellen Church, Flying Nurse” – covers the life of American, Ellen Church. The film covers how the Iowa born Church eventually proposed having female cabin
Nitto Announces a Different Kind of Bracket Challenge
For fans of racing, a perfect bracket might earn them a chance to win a trip to Las Vegas to drive supercars with Exotics Racing. This bracket, however, is not for March basketball. It’s for Nitto Tire USA’s Battle of the Streets tournament, a race tournament featuring 16 super cars in downtown Los Angeles from
Nitto Expands Grappler Line, Intros New Gen
Long viewed as a niche segment player in the UHP and light truck/SUV markets, Nitto Tire USA Corp.’s focus on those segments has brought the company a lot of notoriety among enthusiasts. In more recent times, Nitto has made strides in broadening its product screen, giving its dealers more products to address a wider range
Nitto Sponsors ‘Live From SEMA’
Providing an inside look at the 2014 SEMA show for enthusiasts, Nitto Tire USA will sponsor “Live From SEMA.” Live From SEMA will aggregate posts from Facebook, Twitter and Instagram that are tagged with #LiveFromSEMA and display them in a real-time feed on LiveFromSEMA.com. “Nitto Tire is a company that is proud of its direct
10 Million Strong For Nitto
Nitto Tire USA’s Facebook page surpassed the 10 million fan mark on Sept. 29. According to the tiremaker, the tire company’s social popularity nearly doubled in the first three quarters of 2014 and has been used to engage customers for contests and crowd-sourcing. “When Nitto first came to the U.S., we prided ourselves on connecting
Nitto Showcases Two New Tires In California
Long viewed as a niche segment player in the UHP and light truck/SUV markets, Nitto Tire USA Corp.’s focus on those segments has brought the company a lot of notoriety among enthusiasts. In more recent times, Nitto has made strides in broadening its product screen, giving its dealers more products to address a wider range
Nitto Debuts New Website
Nitto Tire U.S.A. has launched an all new website. The site features a scalable design as well as personalized user experience, the company said. “Our goal was to create the most advanced and forward thinking website in the tire industry,” said Stephen Leu, assistant manager of brand publishing for Nitto. “We wanted our customers to
Nitto Releases All-Weather Tire
Nitto Tire U.S.A. has added a new tire to its Grappler series– the Exo Grappler AWT. The tiremaker said the Exo Grappler ATW is a “true all-weather tire.” The tire is designed specifically to deliver consistent traction on dirt trails, gravel and farmland while providing comfort when cruising at highway speeds, Nitto said. The Exo
Nitto Tire and Tomo Mizutani Receive International Citizen Award
Nitto Tire U.S.A. Inc. was recognized by the Japan America Society of Southern California (JASSC) at its 105th Anniversary Dinner & Gala Celebration on June 17 in Beverly Hills, Calif. Tomo Mizutani was presented with the organization’s Kokusai Shimin Sho (International Citizens Award) in recognition of his business leadership, community involvement and stewardship to strengthen
Mizutani Takes Reins of Toyo Tire USA
In another management shift, the former head of Nitto Tire USA Inc. is now in charge of Toyo Tire USA Corp. Tomo Mizutani will retain his posts as a Toyo corporate officer, general manager of the company’s Nitto business unit and president of Toyo Tire Holdings of Americas Inc. while he assumes the post of
