Bridgestone and TEU donated $50,000 to support literacy initiatives in four participating organizations and schools.
Fans at Buffalo Bills home games will soon be able to enjoy the newly named and renovated Dunn Tire Club, sponsored by Dunn Tire.
New England Patriots fullback James Develin made a visit to a Sullivan Tire and Auto Service Truck center in Massachusetts recently to share his football journey.
Bridgestone Americas, the Official Tire of the National Football League (NFL), has recruited former football coach and analyst Jon Gruden to star in its latest commercial for its DriveGuard line. The new commercial “Pep Talk,” will debut during Thursday’s NFL Kickoff broadcast.
As part of a continued focus to strengthen its brand presence across North America, Nokian Tyres is announcing a partnership with NFL Canada making the tiremaker the official sponsor of the NFL in Canada through Super Bowl LIV in 2020 “The partnership with NFL Canada is another example of Nokian Tyres investment in North America
Joaquin Gonzalez Jr., president of Tire Group International (TGI) and former NFL player, was inducted into the University of Miami Sports Hall of Fame during the 48th Annual UMSHoF Induction Banquet.
The Tire Industry Association announced former NFL player Rocky Bleier will speak at the 2017 OTR Conference. The former running back was a late round pick for the Pittsburgh Steelers in 1968, but before he could finish his first season he was drafted into the United States Army. Serving in the Vietnam War, Bleier was
Bridgestone Americas has launched its latest advertising campaign that features NFL All-Pro receiver Larry Fitzgerald of the Arizona Cardinals and National Hockey League (NHL) All-Star defenseman P.K. Subban of the Nashville Predators. The athletes appear in the tiremaker’s new television commercials that highlight innovation and performance delivered by Bridgestone tires, the company said. In the
Tire Pros announced Tri-State Tire Pros will be an official sponsor of the New York Jets for the 2015 season. With the sponsorship, Tri State Tire Pros will have an omni-channel marketing platform that includes multiple locations in New York, New Jersey and Connecticut to bring awareness to the brand and interact with Jets fans in the stores
Buffalo, N.Y.-based Dunn Tire announced a three-year agreement with the Buffalo Bills to be the team’s “Official Tire Dealer” and also named Buffalo Bills head coach, Rex Ryan, as the new company spokesperson. As a Dunn Tire spokesperson, Ryan will be featured in marketing campaigns such as TV commercials, radio spots and online promotions, the