NBA Archives - Tire Review Magazine
AAPEX Announces Magic Johnson as Keynote Speaker

Johnson will speak on Tuesday, Oct. 31 during the AAPEX Keynote Session in Las Vegas.

2019 Kumho Tire Dealer Meeting: Plans to Consolidate Tire Lines, Expand Sports Partnerships

Dozens of Kumho Tire dealers, wholesalers and distributors were invited to Moab, Utah, to receive business updates from the South Korean tiremaker during the company’s annual dealer meeting.

Kumho Tire, Atlanta Hawks Celebrate National Mentoring Month

Kumho Tire USA and the Atlanta Hawks donated an all-expense paid trip to an Atlanta Hawks game to Big Brothers Big Sisters of Metro Atlanta in celebration of National Mentoring Month.

Kumho Tire Atlanta Hawks Big Brothers Big Sisters
Marketing Moves: Kumho Tire, the NBA and You

The Kumho Tire USA Brand will be making even more of a splash in digital marketing and social media in 2019, which the company plans to trickle down to its tire dealers through local geo-marketing campaigns.

NBA All-Star John Wall, Kumho Announce Partnership

Kumho Tire USA, has announced a partnership with five-time NBA All-Star guard John Wall. The partnership includes a national advertising campaign and several marketing initiatives.

Goodyear, Cleveland Cavaliers Announce Partnership

Starting during the 2017-2018 season, the Cleveland Cavaliers will wear jerseys featuring Goodyear’s Wingfoot logo.

Kumho Gives Back to Boys and Girls Club

Kumho Tire USA donated 30 suite tickets for the NBA All-Star 2017 game in New Orleans to the Boys and Girls Clubs of Southeast Louisiana.

Boys and Girls Club Louisiana
Kumho Hosts NBA All-Star Sweepstakes

Kumho Tire USA, the Official Tire of the NBA, has launched the “Kumho All-Star Sweepstakes,” giving two fans the opportunity to win a VIP experience at NBA All-Star 2017 in New Orleans, La., from Feb.17-20. “We’re proud to enter our fourth NBA season as the Official Tire of the NBA and excited to offer this

Kumho Partners with Charlotte Hornets

Kumho Tire has entered into a partnership to serve as the Official Tire of the Charlotte Hornets. “Kumho Tire is exhilarated to be the Official Tire of the Charlotte Hornets,” said Harry Choi, CEO of Kumho Tire USA. “Adding the Hornets to our roster of quality teams further amplifies our partnership with the NBA and

Kumho Renews NBA Partnership with Multi-Year Deal

  Kumho Tire and the National Basketball Association (NBA) have renewed their marketing partnership in the U.S., Canada and Korea with a multi-year extension. “The partnership with the NBA, the top professional basketball league, will help further boost our brand recognition and name value as a global tire maker not only in the United States

Kumho Presenting NBA D-League All-Star Game

Kumho Tire USA, the official tire sponsor of the NBA, will present the 10th NBA D-League All-Star Game at Toronto’s Ricoh Coliseum on Feb. 13. The top 24 NBA Development League prospects, 16 of which have NBA experience, have been selected to play in the game. The game will tip off at 2 p.m. on Feb.

Kumho Interactive NBA Ad Wins Award

Kumho Tire USA Inc. has been awarded the 2015 Event Technology Award for Best Touch/Gesture Interactive ad category for its virtual NBA game/ad in New York City. The touch screen ad in New York City’s Times Square subway station was set up during the 2015 NBA All Star Weekend and allowed participants to play an